Category: Marketing

What Professional Speakers need to know about the GDPR

WGDPR What Professional Speakers need to know

It seems that privacy breaches are everywhere and the world is responding.  Just as Canada shook up the online marketing world when it implemented The Canadian Anti-Spam Law (CASL) a few years ago, the European Union has now introduced its own set of requirements when dealing with data the General Data Protection Regulation (GDPR).  And again, for many, the law […]

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From Wine to Marketing

The Journey from Wine to Marketing

The fact that I had previously been an amateur sommelier came up at a recent convention of the Canadian Association of Professional Speakers.  I was there speaking about marketing and building websites that get gigs, and more than a few people were fascinated about what on earth got me from there to here. I started my wine career in retail.  […]

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Is there a “one size fits all” speaker biography?

Is there a “one size fits all” speaker biography?

When it comes to your biography or website, there is no “one-size-fits-all” solution! You are unique and everything you do should be too!

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Marketing with Meaning – Irresistible Free Offer for Speakers

Free Samples – What is YOUR Football Phone? “The Next Evolution of Marketing” by Bob Gilbreath spends a good amount of time on free samples. It talks about McDonald’s “free lunch” where the franchise fed 8 million hungry Americans by sampling its new chicken sandwich, and it also talks about Denny’s Free Grand Slam breakfast on Feb 3, 2009. To […]

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The Trouble with List Building

A way to know if your list building is actually doing you more good that wrong is to look at it from a clients’ perspective. Are you approaching to them to build a relationship or to sell?

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Why traditional 'Speak to Sell' is Dying

Of course, I don’t want you to go out of business! What I mean is that clients are no longer looking for you to sell just for the sake of selling. They want real results and a real business relationship with you!

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leads

Lead Generation is Critical

You’ve got the sales and you’ve got the marketing that’s bringing more visitors to your site everyday… but are you really taking advantage of all the juicy potential those visitors are bringing each time they find you?

Which Are You?

Take the next steps to building your speaking business by choosing which of the speaker types below fits you!

leads

Are you taking advantage of your website's full potential?

You've got the marketing that is driving more visitor to your site every day, but are you really taking advantage of all the juicy potential these visitors are bringing each time they find you?