You have a beautiful new website, now you need to know how to take care of it. By completing monthly website maintenance you greatly reduce a variety of potential problems, such as decreasing the likelihood it’ll be hacked, decreasing load speeds, and improving your search engine rankings. This WordPress Website Maintenance Checklist provides the steps that you should follow regularly...
Read More...So, you’ve spent some time writing a lengthy and detailed blog post that will help your audience in solving one of their main problems. You took some time in creating engaging graphics and even added a nice video. You shared it once on Facebook and Twitter, but that’s just about it. You were surprised when you looked at your Analytics...
Read More...I have written so many posts about creating a Speaker Website that Sells, from your bio to your meeting professionals page, but the truth is your compelling headline may be the most important thing you write for your website. Your headline might be the ONLY thing your prospect reads, so you have got to make it count. But remember, don’t...
Read More...How’s that for provocative question? Has the meeting planner page on your speaker website become obsolete? For years I (along with other fellow experts in speaker marketing) have preached the need for a meeting planner page. “Have everything in one place,” we said. “Make it easy for decision-makers to hire and work with you.” We aren’t wrong. Those things are...
Read More...Something new this way comes… A new WordPress editor tool called Gutenberg. And if you are like most of the population, ‘new’ can feel either a bit scary or like a new challenge. But the good news is, it isn’t scary, or particularly challenging. I have found it to be very intuitive, with a few ‘quirks’ that are easily overcome....
Read More...One of the many reasons I love being the marketing chair for CAPS (Canadian Association of Professional Speakers) Toronto, is access to the many questions speakers ask. These questions make great blog material! Today there was a question posed about sizzle reels. Now if you followed my speaker website posts, you know that I always say that good video is...
Read More...Take the next steps to building your speaking business by choosing which of the speaker types below fits you!