Pibworth Blog
You have installed the new Google Analytics 4 tracking code on your website and checked your Google Analytics properly and the data is flowing – but you keep getting emails from Google Analytics saying your setup is incomplete. Why is that?
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Creating a Google Analytics 4 (GA4) account and installing it on a WordPress website involves a few steps. Let me explain the process in simple terms. If you already have a Google Analytics account – skip to Creating a G4A Account Important note – if you are already a Pibworth customer and have your website maintained here – you don’t […]
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There are 5 key Google Analytics reports that the majority of ‘everyday users’ like most of Pibworth’s clients look at most often. This blog explains what each report is – and why it is important for your website. Real-Time report The Real-Time report shows you what’s happening on your website right at this moment. It reveals the number of people […]
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New speaker website ready to be launched? Don’t just ‘push it live’. Start promoting your website launch for the biggest bang for your buck!
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Hello and Merry Christmas or Happy Hanukkah – or whatever you celebrate this holiday season. We, humanity that is, tends to look at a new year and decide we are going to make changes in our lives, and often in our businesses that will ‘make all the difference’ in the year moving forward. Sometimes we keep those promises to ourselves, […]
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Video marketing is nothing new to us who work in the speaking business. Back in 2018, I wrote a blog about easy tips to create videos for your marketing strategy. And now, at least 70% of the content I see online is video. So I thought why not update that blog and talk about improving video marketing for speakers? Here […]
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The internet is full of videos. How can you make your sizzle reel stand out? I recently thought of it while scrolling down on Instagram. It’s a lot easier than we think and the secret is right here!
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Event planners and meeting professionals are busy people and if you are fortunate enough to have attracted them to your website, you have a matter of seconds to command their attention. When you are presenting, you know you have to immediately get your audience on your side, but you usually have a ‘captive’ audience, and even if your first point […]
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Nowadays, online video is predicted to be the leading source of web content by 2022, being more than 80% of all web traffic. And if you followed my speaker website posts, you know that I always say that good video is a necessity for a speaker site and they are excellent content for social media as well – but what […]
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Time flies and even more so on the internet. Busy decision-makers swipe their phones quickly and may check 50 or more websites when they are searching for the right speaker for their next event. How can you make yours stand out amongst so many? Well, first you must have some speaker website essentials in place. You may have read that […]
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Lead Generation is Critical
You’ve got the sales and you’ve got the marketing that’s bringing more visitors to your site everyday… but are you really taking advantage of all the juicy potential those visitors are bringing each time they find you?
Which Are You?
Take the next steps to building your speaking business by choosing which of the speaker types below fits you!
Lauren truly is service oriented. A positive voice of calm, a strategic marketing visionary, a dedicated provider of value, Lauren is committed to her clients' success 100% of the time.
Sarah McVanel, MSc, CSP, PCC, CHRL, CSODP
Keynote Speaker, Coach
client since 2016
The PibworthPS team built my new custom website (which I am happy to say has been instrumental in producing increased bookings). I have received several positive comments on the design, and I was impressed by how responsive they were to my ideas and needs.
Beverly Beuermann-King, CSP
Professional Speaker,
client since 2017
I was looking for a marketing-savvy team to help create a new website around my rebrand. I thoroughly enjoyed the process of working with her designer, Caley. Even though we never met in person, communication was fluid and seemed effortless. Lauren and her team not only made it happen but made it better.
Clare Kumar
Productivity Catalyst, Speaker and Consultant
client since 2017
Lauren Pibworth is a consummate professional who knows the art and craft of website design and marketing. She is an exceptionally good listener and “translator” of my thoughts and ideas, which allows me to then benefit from her expertise and end up with a professional website that looks and sounds like me.
Susan Luke Evans, CSP
Global Speaking Fellow
client since 2017
Lauren and her team jumped in immediately when we had issues with our previous providers. They ‘fixed’ a broken membership site and sales funnel – and built a second membership site which we now sell as an addon in our keynotes.
We have found them to be responsive, and easy to work with.
