Pibworth Blog
It’s time to cut to the chase – it is what every speaker wants. It is the golden secret to get more gigs and make more money. Let me disappoint you immediately. There is no free ride or simple one time tweak that will make you a millionaire speaker. Being a professional means you work at your craft. It means...
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Recently, we published a series of blogs all about generating leads and building your list using lead magnets. For your convenience, the series is summed up in this single post below. A lead magnet, opt-in or irresistible free offer (IFO) What is it? Why do I need it? How do I get one? Your client won’t give you permission to...
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Entertaining Lead Magnet Ideas Some lead magnets don’t need to be particularly useful or educational– they can simply entertain. Let’s take a look at some entertaining lead magnet examples… Quiz A quiz is quite possibly the most entertaining lead magnet on this list, and that’s why it converts so well! A quiz has the user answer a series of questions...
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Educational Lead Magnet Ideas Educational lead magnets teach users about a specific topic that is highly relevant to your offerings. These lead magnets help users to understand why they need your product or service, so they’ll be more likely to purchase. The best part about educational lead magnets is that they position you as the expert or authority in your...
Read More... Opt-in forms or lead magnets are one of the best ways to grow your email list. And before you say, ‘but I’m a speaker – I don’t need a list”, let me tell you that you do. Among the multitude of things that a post COVID world has taught us, it is that marketing (and delivering) your products and services...
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I almost missed it this year. The 13th anniversary of the conception and opening of Pibworth Professional Solutions. I thought it might be fun to share with you a little bit of the history of those 13 years. How PibworthPS came to be Some of you know this story, but many do not. I had been married to my wonderful...
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A lead magnet or Irresistible Free Offer (IFO) or “opt-in” is something that you give to your ideal customers/clients in exchange for their contact information. Typically, people are very protective of their contact information so your lead magnet must be strong enough to entice them to hand over that information. There are several things that your opt-in should do if...
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In today’s reality, in any reality, leaving money on the table is a poor business decision. As business owners, we have to be fiscally responsible in how we use our money (what we spend vs. what we keep, follow up procedures etc.) but we also need to be responsible for how we leverage our time and our skills and knowledge....
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There is so much talk right now around “What will happen to the speaking business?” The truth is, we do not know. Not for sure. We know that what ‘was’ will likely never be again – and we know that what ‘is’ is temporary. What ‘will be’ is yet to be determined. What ‘will be’ will be born out of...
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Today’s world is changing fast enough to make our head spin. A tiny virus has brought the world to a virtual standstill and the need to decide our best options for survival when the stakes are high means critical decision making has become even more imperative. How do you know if you are doing the right thing? I have watched...
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Top Tips for creating a speaker website that converts
Is YOUR website doing all it can to grow your speaking business? Are you sure??
Which Are You?
Take the next steps to building your speaking business by choosing which of the speaker types below fits you!
Lauren truly is service oriented. A positive voice of calm, a strategic marketing visionary, a dedicated provider of value, Lauren is committed to her clients' success 100% of the time.
Sarah McVanel, MSc, CSP, PCC, CHRL, CSODP
Keynote Speaker, Coach
client since 2016
The PibworthPS team built my new custom website (which I am happy to say has been instrumental in producing increased bookings). I have received several positive comments on the design, and I was impressed by how responsive they were to my ideas and needs.
Beverly Beuermann-King, CSP
Professional Speaker,
client since 2017
I was looking for a marketing-savvy team to help create a new website around my rebrand. I thoroughly enjoyed the process of working with her designer, Caley. Even though we never met in person, communication was fluid and seemed effortless. Lauren and her team not only made it happen but made it better.
Clare Kumar
Productivity Catalyst, Speaker and Consultant
client since 2017
Lauren Pibworth is a consummate professional who knows the art and craft of website design and marketing. She is an exceptionally good listener and “translator” of my thoughts and ideas, which allows me to then benefit from her expertise and end up with a professional website that looks and sounds like me.
Susan Luke Evans, CSP
Global Speaking Fellow
client since 2017
Lauren and her team jumped in immediately when we had issues with our previous providers. They ‘fixed’ a broken membership site and sales funnel – and built a second membership site which we now sell as an addon in our keynotes.
We have found them to be responsive, and easy to work with.
