Do you want to want meeting planners and organizers to call YOU, instead of waiting for a Call for Speakers to be posted and competing against the masses? Do want to be their automatic ’go to’ option? Then listen up because this is something that they just wish you ‘got’ as a speaker.
I have had the privilege of being the Marketing Chair for the Canadian Association of Professional Speakers (CAPS) in Toronto for the last few years, as well as being the host of multiple speakers showcase events and in that ‘meeting planner’ capacity I have worked with hundreds of speakers. Here’s what meeting planners like me just wish you all understood.
Your role as my speaker (paid or not) is NOT just the time you spend on the stage. From my perspective, you don’t just ‘roll in’ and deliver a killer keynote, and roll back out. You need to be invested in the entire event process.
Here’s a perfect example of what I mean. CAPS recently presented a speaker who talked to us about getting sponsorship for your books and your speaking tour. She was incredible. Interactive with the audience, great energy, her content was 100% relevant to the audience, she killed it. The audience feedback after her presentation was positively glowing. But that was not why I will book her again in a heartbeat. That is not why I want to be one of her biggest champions. No, it was her pre-event and post-event work that made me love her. (PS – if you want to know who she is keep reading)
As the marketing chair, it was my job to ‘get hearts in seats”. (I hate that “bums in seats” quote. To me, it means to fill the room with just anyone. Hearts in seats means to fill the room with the right people) I had to sell the room. That was my job. This speaker got it. She was actively promoting the event on social media right beside me. She invited guests that were not on my radar. She brought her own database to the table. As an association, we are always looking for new members who share our values and this speaker knew that. She found a way to bring extra value to the table. Post event she has offered follow-up materials and a free non-sales webinar for our members.
I’m thrilled, and here is why.
As a meeting planner, she exceeded my expectations, in fact, her events sold more tickets that any event so far, this year. She was a pleasure to work with and she demonstrated her professionalism throughout the entire experience.
But as someone who markets speakers for a living – this is what I see.
Do you sense a theme? Everything she did to make MY job easier also helps her market herself and fill her sales funnel. It was a pure win/win scenario.
So, the next time you are asked to speak at an event, don’t forget these lessons. It will likely help you turn one gig into many, and isn’t that always a good thing?
PS – share this blog to Facebook, twitter or Linkedin and tag her if you know the speaker I am talking about. If you need a hint, visit Raise a Dream on Facebook 😉Read More...
I am so excited to be a featured speaker alongside greats like Hayley Foster, Steve Lowel, Cindy Ashton, and Larry Winget, and of course the lovely Gregory Anne Cox. The Great Speaker Debate is a free virtual summit that brings 17 experts together to share their truth about what it takes to be great as a speaker, make money, and change people’s lives with your message.
Live and virtual stages beckon. Coaches are telling you to “use speaking to build your business.” The professional speaking market is getting more crowded every day.
Do speaking opportunities fill you with dread or get you excited?
I recently heard a speaker say “The greatest currency today is attention.” Yes and No.
Attention is one thing and you don’t need special skills to get it. (Think man climbing up side of Trump tower using suction cups)
Connection coupled with attention is far more powerful. Connection with people means you will hold their attention. From there you can build relationships.
People will join your tribe.
You will create a thriving business.
The right people will hear your message.
You will change lives.
If you want more but don’t need to read more, head over here and get signed up. It’s free.
Attention and connection mean getting out in front of people with a clear message, confidence, stories that move and touch people, a strong brand, and a business plan to get heard on a regular basis. If you are missing any of those things—and the many other insider secrets the great speakers all know–then you don’t want to miss this virtual event. There is no charge for over 22 hours of teaching, exercise, secrets only the experts have known until now.
This multi-speaker experts series is going to tell you the truth about what it takes to be or become a great speaker, to Tedx or not to TEDx, how to get paid, how to get gigs, what event planners are looking for, what makes for a great story, the “It” factor, how to sell from the stage, how to fill an event, where you are leaving money on the table, and much, much more.
Gregory Anne Cox has put together a stellar line up of highly paid professionals and true to her rebellious way of doing things, some of these speakers do not agree on everything. She wants you to hear both sides of the most common concerns. You get to decide which path to follow.
The event starts on October 19th. I’m speaking on Oct. 25th at 7 pm EST and since you know me, you know I’m going to give you everything I’ve got on the subject of: Speaker Marketing and what Meeting Planners Really Want.
You won’t believe the other people Greg has brought together. Why not check us all out by going over to the event page and sign up now.Read More...
What’s the difference between a speaker’s bio and an introduction?
Most speakers (and too many meeting planners and MC’s) don’t know the difference. In fact, when you are being booked, you will sometimes be asked for your bio when they really mean your introduction. That is why it is always a good idea to provide both.
The speaker’s bio (biography) lives on your website and One Sheet and media packet. It is not designed to be read aloud. It is printed in the program and meant to impress readers with the credentials and experience of the speaker and attract them to attend the presentation. That’s it. When read aloud, most of our biographies can sound pretty boring. Now, they do not have to – but in reality, they do.
The speaker’s intro is meant to be an exciting, anticipation builder for the audience. It sets the tone for the entire presentation. If an introduction is done well, the audience is not only open and receptive to the speaker, they are also on the edge of their seats with excitement and anticipation.
In short, the speaker intro explains in a natural and authentic way why this exact speaker is uniquely qualified to talk about this specific topic to this particular audience. Did you notice the one additional element in an introduction that does not exist in the biography? The audience. Your intro should change slightly with every audience.
Your introduction is also short. It should take between 30 to 60 seconds for the introducer to read. Anything longer is wasting time and it drains energy from the room, rather than building the excitement.
It is always a good idea to speak with your introducer before the introduction and ensure that she has the correct pronunciation of your name. Trust me – there are way too many ways to get “Pibworth” wrong…Read More...
This past week I was in San Diego at a Lisa Sasevich event called Event Profit Secrets (EPS) – and I have developed yet another business crush. What an amazing speaker she is – but more than that – what value she gives! The purpose of the event was how to learn to put on events that make money (there is so much more to it than that – but I’d say that is the bottom line) and I learned quite a bit – but I have been putting on events corporately, for myself and for clients for 15 years or more – I pretty much had a handle on that. What captivated me was her “speak to sell” approach.
This woman, just through use of language and a sense of inclusion and exclusion had everyone in the room not a “Sassy” (a member of her elite mastermind group) desperately wanting to belong to her tribe. I am not one who will use ‘speaking to sell’ as a selling tool. There is no coaching program or mastermind program, or even a live event for Pibworth ANYWHERE in my business plan (Pibworth supports and guides those who do that – I have no intention of doing it myself) and even I found myself wondering if that was something I needed to belong to. Masterful I tell you… She was not actively selling her mastermind, but she still had people sign up simply by planting that seed. (No wonder she is making millions of dollars per event)
So, as always happens when I get excited and inspired by a book or event – coming soon is the Event Profit Secrets blog series . Of course, the content of the course is all Lisa, and is copyrighted, so don’t expect to get all the templates etc – but I will share my impressions along the way, and I will highlight some elements I found particularly juicy.
So buckle up – we are hoping on the Lisa Sasevich EPS train!Read More...
The speaking industry interchanges many of these words, and there seems to be no clear industry definition. To some – a keynote speech is 45-90 minutes, yet I have seen keynotes that that lasted 3 hours and were broken up into 90 minutes to kick off a conference, and 90 more to close it. As a speaker and presenter, you have no control how a meeting planner is defining those words – but you do have control how others perceive you! It is all in the words we choose.
When you label yourself as a keynote speaker, or a workshop presenter, you limit your own possibilities. Scary ins’t it? The idea of creating an income ceiling on purpose?
So – how do you avoid being labelled and missing out on opportunities? It is as simple as one word. Replace your “industry terms” with one word – Programs.
When you offer 45 minute, 90 minute, 3 hour, and why not full day Programs, you allow the planners to choose exactly what they want in the time frame they want it in. You are not telling everyone that you are “strictly a full day speaker” if that is how a meeting planner interprets the word “keynote”. You are telling them that you have various levels of time available, and if they like what you have to say – you can say it in the time allotted. Isn’t that a much better feeling to leave them with? “I can solve your problem on your terms” It makes the decision on who to hire much easier doesn’t it?
That is what increasing your number of bookings boils down to isn’t it? Solving their problems and making it as easy as possible for them to make the choice to hire you!Read More...
Take the next steps to building your speaking business by choosing which of the speaker types below fits you!
Lauren truly is service oriented. A positive voice of calm, a strategic marketing visionary, a dedicated provider of value, Lauren is committed to her clients' success 100% of the time.
The PibworthPS team built my new custom website (which I am happy to say has been instrumental in producing increased bookings). I have received several positive comments on the design, and I was impressed by how responsive they were to my ideas and needs.
I was looking for a marketing-savvy team to help create a new website around my rebrand. I thoroughly enjoyed the process of working with her designer, Caley. Even though we never met in person, communication was fluid and seemed effortless. Lauren and her team not only made it happen but made it better.
Lauren Pibworth is a consummate professional who knows the art and craft of website design and marketing. She is an exceptionally good listener and “translator” of my thoughts and ideas, which allows me to then benefit from her expertise and end up with a professional website that looks and sounds like me.
Lauren and her team jumped in immediately when we had issues with our previous providers. They ‘fixed’ a broken membership site and sales funnel – and built a second membership site which we now sell as an addon in our keynotes.
We have found them to be responsive, and easy to work with.