You’ve got the sales and you’ve got the marketing that’s bringing more visitors to your site everyday… but are you really taking advantage of all the juicy potential those visitors are bringing each time they find you?
In a previous post series from 2019, and in several presentations across the speaker community, I have been praising the amazing results my clients (and others) have been experiencing when they use quizzes for lead generation. The good news is, quizzes remain one of the top lead-generation tools in 2022 and I expect them to remain strong for 2023 and […]
Read More...What is the BEST lead magnet quiz platform out there – the results may surprise you. Read this blog to help determine your best choice.
Read More...We have learned a lot about creating quizzes in this series. We talked about the difference between polls surveys and quizzes, the four main quiz styles and we learned how to create a quiz for your own speaking business, but there are still a few general guidelines that we always have to remember. Give participants an option to get their […]
Read More...In my blog series on creating quizzes to help grow your email list, I opened up a can of worms. I suggested including the option to ‘skip this step’ when requesting the email address of the person taking the quiz. In other words, they can take the quiz and get the results (or at least some of the results) WITHOUT […]
Read More...The Results The results you ask. Why write the results before the questions? Because the results have to reflect the questions you ask. Just as when you write your presentations, you begin knowing what the learning outcome is, you should create your quiz knowing what the results are. If the goal is to create a lead magnet quiz that includes […]
Read More...As with every marketing campaign, and yes, a lead magnet quiz is the beginning of a marketing campaign, we begin with the strategy. What’s your Goal? There are four main types of quizzes and each has a specific goal and outcome. Your first step is always to determine why you are creating the quiz, and what you want that quiz […]
Read More...Take the next steps to building your speaking business by choosing which of the speaker types below fits you!