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Category: Content Marketing

The Power of a Great Content Marketing Strategy for Speakers

Content Marketing Strategy

So, your brand promise is clear, your website is complete, and it clearly and compellingly outlines the benefits of what you do – and why your target client would need to pay you for doing it.  You have taken those brand visuals and messaging and made sure all of your social media channels are consistent and the message is resonating.  […]

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What Makes a Great Lead Magnet?

What Makes a Great Lead Magnet

A lead magnet or Irresistible Free Offer (IFO) or “opt-in” is something that you give to your ideal customers/clients in exchange for their contact information.  Typically, people are very protective of their contact information so your lead magnet must be strong enough to entice them to hand over that information. There are several things that your opt-in should do if […]

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Content Repurposing – Making the Most of Your Content

In today’s reality, in any reality, leaving money on the table is a poor business decision. As business owners, we have to be fiscally responsible in how we use our money (what we spend vs. what we keep, follow up procedures etc.) but we also need to be responsible for how we leverage our time and our skills and knowledge. […]

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How to Make the Most Out of Your Speaker Website Content

How to Make the Most Out of Your Speaker Website Content

So, you’ve spent some time writing a lengthy and detailed blog post that will help your audience in solving one of their main problems. You took some time in creating engaging graphics and even added a nice video. You shared it once on Facebook and Twitter, but that’s just about it. You were surprised when you looked at your Analytics […]

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How to Write a Compelling Headline for your Speaker Website

I have written so many posts about creating a Speaker Website that Sells, from your bio to your meeting professionals page, but the truth is your compelling headline may be the most important thing you write for your website. Your headline might be the ONLY thing your prospect reads, so you have got to make it count. But remember, don’t […]

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The Dangers of Mixed Marketing Messages

danger of mixed marketing messages

Too many times we think we are saving money by sharing ALL we do in one communication piece.  You’ve seen it too, and probably been guilty of it a time or two.  Instead of focusing on the benefits of what you do and listing a service or a group of related services in a package, you provide a list of […]

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Top Tips for creating a speaker website that converts

Is YOUR website doing all it can to grow your speaking business? Are you sure??

Which Are You?

Take the next steps to building your speaking business by choosing which of the speaker types below fits you!

wow

Top Tips for creating a speaker website that converts

Is YOUR website doing all it can to grow your speaking business? Are you sure??