Category: Content Marketing
A lead magnet or Irresistible Free Offer (IFO) or “opt-in” is something that you give to your ideal customers/clients in exchange for their contact information. Typically, people are very protective of their contact information so your lead magnet must be strong enough to entice them to hand over that information. There are several things that your opt-in should do if...
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In today’s reality, in any reality, leaving money on the table is a poor business decision. As business owners, we have to be fiscally responsible in how we use our money (what we spend vs. what we keep, follow up procedures etc.) but we also need to be responsible for how we leverage our time and our skills and knowledge....
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So, you’ve spent some time writing a lengthy and detailed blog post that will help your audience in solving one of their main problems. You took some time in creating engaging graphics and even added a nice video. You shared it once on Facebook and Twitter, but that’s just about it. You were surprised when you looked at your Analytics...
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I have written so many posts about creating a Speaker Website that Sells, from your bio to your meeting professionals page, but the truth is your compelling headline may be the most important thing you write for your website. Your headline might be the ONLY thing your prospect reads, so you have got to make it count. But remember, don’t...
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Too many times we think we are saving money by sharing ALL we do in one communication piece. You’ve seen it too, and probably been guilty of it a time or two. Instead of focusing on the benefits of what you do and listing a service or a group of related services in a package, you provide a list of...
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“Oh, I could never do videos – I hate how I look on camera” “No way man, it looks way too hard. I’m too busy to do that” ‘I don’t have a professional recording studio” Or “It is too expensive to edit.” And the excuses go on and on. But it is time to accept the facts. Video Marketing is...
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Top Tips for creating a speaker website that converts
Is YOUR website doing all it can to grow your speaking business? Are you sure??
Which Are You?
Take the next steps to building your speaking business by choosing which of the speaker types below fits you!
Lauren truly is service oriented. A positive voice of calm, a strategic marketing visionary, a dedicated provider of value, Lauren is committed to her clients' success 100% of the time.
Sarah McVanel, MSc, CSP, PCC, CHRL, CSODP
Keynote Speaker, Coach
client since 2016
The PibworthPS team built my new custom website (which I am happy to say has been instrumental in producing increased bookings). I have received several positive comments on the design, and I was impressed by how responsive they were to my ideas and needs.
Beverly Beuermann-King, CSP
Professional Speaker,
client since 2017
I was looking for a marketing-savvy team to help create a new website around my rebrand. I thoroughly enjoyed the process of working with her designer, Caley. Even though we never met in person, communication was fluid and seemed effortless. Lauren and her team not only made it happen but made it better.
Clare Kumar
Productivity Catalyst, Speaker and Consultant
client since 2017
Lauren Pibworth is a consummate professional who knows the art and craft of website design and marketing. She is an exceptionally good listener and “translator” of my thoughts and ideas, which allows me to then benefit from her expertise and end up with a professional website that looks and sounds like me.
Susan Luke Evans, CSP
Global Speaking Fellow
client since 2017
Lauren and her team jumped in immediately when we had issues with our previous providers. They ‘fixed’ a broken membership site and sales funnel – and built a second membership site which we now sell as an addon in our keynotes.
We have found them to be responsive, and easy to work with.
Linda Edgecombe, CSP
Client since 2017
Top Tips for creating a speaker website that converts
Is YOUR website doing all it can to grow your speaking business? Are you sure??
