Category: Content Marketing

The Power of a Great Content Marketing Strategy for Speakers

Content Marketing Strategy

So, your brand promise is clear, your website is complete, and it clearly and compellingly outlines the benefits of what you do – and why your target client would need to pay you for doing it.  You have taken those brand visuals and messaging and made sure all of your social media channels are consistent and the message is resonating.  […]

Read More...

What Makes a Great Lead Magnet?

What Makes a Great Lead Magnet

A lead magnet or Irresistible Free Offer (IFO) or “opt-in” is something that you give to your ideal customers/clients in exchange for their contact information.  Typically, people are very protective of their contact information so your lead magnet must be strong enough to entice them to hand over that information. There are several things that your opt-in should do if […]

Read More...

Content Repurposing – Making the Most of Your Content

In today’s reality, in any reality, leaving money on the table is a poor business decision. As business owners, we have to be fiscally responsible in how we use our money (what we spend vs. what we keep, follow up procedures etc.) but we also need to be responsible for how we leverage our time and our skills and knowledge. […]

Read More...

How to Make the Most Out of Your Speaker Website Content

How to Make the Most Out of Your Speaker Website Content

So, you’ve spent some time writing a lengthy and detailed blog post that will help your audience solve one of their main problems. You took some time to create engaging graphics and even added a nice video. You shared it once on Facebook and Twitter, but that’s just about it. You were surprised when you looked at your Analytics a […]

Read More...

How to Write a Compelling Headline for your Speaker Website

I have written so many posts about creating a Speaker Website that Sells, from your bio to your meeting professionals page, but the truth is your compelling headline may be the most important thing you write for your website. Your headline might be the ONLY thing your prospect reads, so you have got to make it count. But remember, don’t […]

Read More...

The Dangers of Mixed Marketing Messages

You don’t have to say it all. If you do, you might fall into the dangers of mixed marketing messages.

Read More...
leads

Lead Generation is Critical

You’ve got the sales and you’ve got the marketing that’s bringing more visitors to your site everyday… but are you really taking advantage of all the juicy potential those visitors are bringing each time they find you?

Which Are You?

Take the next steps to building your speaking business by choosing which of the speaker types below fits you!

leads

Are you taking advantage of your website's full potential?

You've got the marketing that is driving more visitor to your site every day, but are you really taking advantage of all the juicy potential these visitors are bringing each time they find you?