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Category: Internet Marketing

A Comprehensive List of Lead Magnets (part 1)

Comprehensive List of Great Lead Magnets

Opt-in forms or lead magnets are one of the best ways to grow your email list.  And before you say, ‘but I’m a speaker – I don’t need a list”, let me tell you that you do. Among the multitude of things that a post COVID world has taught us, it is that marketing (and delivering) your products and services...

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What Makes a Great Lead Magnet?

What Makes a Great Lead Magnet

A lead magnet or Irresistible Free Offer (IFO) or “opt-in” is something that you give to your ideal customers/clients in exchange for their contact information.  Typically, people are very protective of their contact information so your lead magnet must be strong enough to entice them to hand over that information. There are several things that your opt-in should do if...

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When your Idol is in the Audience

When your Idol is in your Audience(1)

I think we all have them. The business crushes. Those individuals whose work we respect as much as we appreciate the ‘who they are’ aspect as well. Two of my big crushes are Speaker Launcher, Jane Atkinson and Customer Experience Expert, David Avrin. I tend to admire them from afar because I don’t want the be ‘that girl’ who runs...

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The Dreaded httpS is here

https - website security

Well, it has finally happened.  Google has started to penalize sites without a security certificate installed.  In the old days, you were rewarded with SEO points if you did have a security certificate, but now they are getting serious. Here is how it works. When you search for a site using Google search – Google will automatically show that url...

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Canadian Anti-Spam Legislation – CALM DOWN

STOP RE-CONFIRMING YOUR EXISTING LIST IMMEDIATELY Yes it is true, the Canadian anti-spam legislation comes into effect July 1, and as Canadian businesspeople we must comply, but, have you actually read the documents? They state very clearly that starting July 1 we must have our confirmed (or double) opt ins in place,yes, but the legislation gives us 3 years to confirm...

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‘Do it Themselves’ Advertising – Using testimonials in marketing

testimonial marketing

In a previous post entitled “ESP – What do your clients really want to know?” I talked about finding out what your customers what to know, and in my research, I made a not so startling discovery.  They want to know that others liked your work too.  I remember “back in the day” of working for Andres Wines, we followed a sales...

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Top Tips for creating a speaker website that converts

Is YOUR website doing all it can to grow your speaking business? Are you sure??

Which Are You?

Take the next steps to building your speaking business by choosing which of the speaker types below fits you!

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Top Tips for creating a speaker website that converts

Is YOUR website doing all it can to grow your speaking business? Are you sure??