Category: Internet Marketing

How to install the Facebook pixel

Facebook Pixel

If you want your website to be a better sales tool for your speaking business, then you should definitely install a Facebook Pixel on your site. This post leads you through the 5 easy steps for a do-it-yourself solution!

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Facebook pixel: What is it and Why you need one right away

Facebook Pixel

Have you ever wondered what makes the difference between a website that gets tons of exposure versus one that doesn’t? Well, there are plenty of reasons, but one teeny bit of code might help you get the edge you need. The Facebook pixel is a friendly tool that will help you raise your voice and have a greater impact on social networks!

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A Comprehensive List of Lead Magnets (part 1)

Comprehensive List of Great Lead Magnets

Opt-in forms or lead magnets are one of the best ways to grow your email list.  And before you say, ‘but I’m a speaker – I don’t need a list”, let me tell you that you do. Among the multitude of things that a post COVID world has taught us, it is that marketing (and delivering) your products and services […]

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What Makes a Great Lead Magnet?

What Makes a Great Lead Magnet

A lead magnet or Irresistible Free Offer (IFO) or “opt-in” is something that you give to your ideal customers/clients in exchange for their contact information.  Typically, people are very protective of their contact information so your lead magnet must be strong enough to entice them to hand over that information. There are several things that your opt-in should do if […]

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When your Idol is in the Audience

When your Idol is in your Audience(1)

What happens when your idols are in your audience? I think we all have them. The business crushes. Those individuals whose work we respect as much as we appreciate the ‘who they are’ aspect as well. What happens when these crushes are in your audience? How do you handle it?

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The Dreaded httpS is here – Security Certificates

Well, it has finally happened.  Google has started to penalize sites without a security certificate installed.  In the old days, you were rewarded with SEO points if you did have a security certificate, but now they are getting serious.

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Lead Generation is Critical

You’ve got the sales and you’ve got the marketing that’s bringing more visitors to your site everyday… but are you really taking advantage of all the juicy potential those visitors are bringing each time they find you?

Which Are You?

Take the next steps to building your speaking business by choosing which of the speaker types below fits you!

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Are you taking advantage of your website's full potential?

You've got the marketing that is driving more visitor to your site every day, but are you really taking advantage of all the juicy potential these visitors are bringing each time they find you?