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Category: Lead Magnets

Lead Magnets and List Building Wrap up

Lead Magnets and List Building

Recently, we published a series of blogs all about generating leads and building your list using lead magnets. For your convenience, the series is summed up in this single post below.

A lead magnet, opt-in or irresistible free offer (IFO) What is it? Why do I need it? How do I get one? Your client won’t give you permission to email them without receiving something they want in return. Chances are, neither would you, this is where a lead magnet comes in. It’s one of the best ways to grow your list. And before you say, ‘but I’m a speaker – I don’t need a list”, let me tell you that you do. If you are wondering what makes a strong IFO, and how this will benefit your business, read on!

Lead Magnets and List Building

What makes a great lead magnet?

I hate to say it, but the majority of your prospects (meaning, the people who do not yet know and love you) do not want your newsletter. Why would they?  You have not proven yourself to them yet. They do not know if you have the ability to solve their problems yet.

So – how do you entice them? What do they really want?  Read more about that here.

So now that you have figured out what they want – what next?

In a series of blog posts, I came up with over 50 ideas to entice your customers to opt-in, broken down into 5 major types.  I know you will find the one (or a few) that will work for your business.

Useful

Useful opt-in bribes help to save your user time, energy, money, and more. This type of lead magnet is the most irresistible of all the types because it’s a “silver bullet” one specific, actionable solution to a problem.

It’s human nature to want the greatest outcome for the least amount of work, so make sure your lead magnet gives your users easy answers to their problems AND that you prompt them on ‘what to do next’ so they continue down your sales funnel. Here are some useful lead magnet examples

Educational

Educational lead magnets teach users about a specific topic that is highly relevant to your offerings. These lead magnets help users to understand why they need your product or service, so they’ll be more likely to purchase.

The best part about educational lead magnets is that they position you as the expert or authority in your industry. Let’s take a look at some educational lead magnet examples

Entertaining

Entertaining lead magnets “bring the fun in” while they educate and solve a customer’s problem. Perhaps they uncover a hidden problem, or highlight a personality trait… Let’s take a look at some entertaining lead magnet examples

Community-Building

Businesses like to create communities in order to have a dialogue between their brand and their prospects. Communities are also a place where users can interact with each other, and that’s a really valuable thing that many people are willing to pay good money for (let alone trade their email address for). Here are some great examples

Bottom of Funnel

Ordinarily, when you think of opt-ins, the bottom of your sales funnel isn’t the first thing that comes to mind. Usually, the goal of a lead magnet is to move top of funnel prospects into the middle of your funnel, or the evaluation phase. When your lead magnet links to your funnel – you win!  

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A Comprehensive List of Lead Magnets (part 3)

Entertaining Lead Magnet Ideas

Some lead magnets don’t need to be particularly useful or educational– they can simply entertain.

Let’s take a look at some entertaining lead magnet examples…

Quiz

A quiz is quite possibly the most entertaining lead magnet on this list, and that’s why it converts so well!

A quiz has the user answer a series of questions and then spits out a result. But in order to get the result, you’ll have to enter your email address. People want the results and so they trade their email address for them.

Here’s a great example: Rachel Ray had a quiz on what type of clutterer you are.

Survey

A survey is mainly for your own benefit or market research. However, even a survey can be used as a lead magnet with a compelling call to action.

For example, you could ask users who’ve been browsing around your site for a while to give you feedback on their experience and help you improve your website. You’d be surprised how many people actually enjoy taking the time to give you their feedback!

Giveaway

One of the most effective lead magnets is the giveaway. Who doesn’t love free stuff?

If you really want your giveaway to be effective, however, make sure it does two things:

  1. Qualify your leads by offering a relevant prize (something that only your ideal customer would want– not something like an iPad or a laptop that anyone and their brother would want)
  2. Incentivize participants to share (you can do this by offering additional entries for each social share)

Manifesto

A manifesto is a simple declaration of your values. It makes a great lead magnet because your ideal audience will naturally be drawn to it.

Jeff Goins wrote The Writer’s Manifesto: Stop Writing to Be Read & Adored, which really resonated with his audience and turned out to be a very effective lead magnet.

A manifesto is a simple declaration of your values. It makes a great lead magnet because your ideal audience will naturally be drawn to it.

Jeff Goins wrote The Writer’s Manifesto: Stop Writing to Be Read & Adored, which really resonated with his audience and turned out to be a very effective lead magnet.

Comic Strip

A Comic Strip as a lead magnet? Who would have thought?

Well, when CopyMonk released theirf first comic strip, it went viral in the copywriting community…

Quotes

People love quotes from influential people or quotes that inspire and they love to use them in their own social media efforts.

In fact, Mastin Kipp created an entire business around delivering daily inspirational quotes via his “daily love” email newsletter.

Another online personality wrote a book called 365 Inspirational Quotes for YOUR social Media. It converted well because they were actually giving content away that people could use in their own social media. Win-Win.

Community-Building Lead Magnet Ideas

Businesses like to create communities in order to have a dialog between their brand and their prospects. Communities are also a place where users can interact with each other, and that’s a really valuable thing that many people are willing to pay good money for (let alone trade their email address for).

Here are some great examples:

Challenge

One of my absolute favorite lead magnet examples is this 30-Day Green Smoothie Challenge from Simple Green Smoothies.

There are several reasons why this lead magnet is so genius, and why you should think about doing a challenge as a lead magnet too…

  • Anyone who takes them up on this offer is going to be a highly qualified lead. They are basically raising their hands and saying, “I want green smoothies!”.
  • Challenges with a start and an end date have urgency. This makes the offer that much more compelling.
  • Challenges build brand awareness by fostering a sense of community– everyone is doing the challenge together, at the same time.
  • Challenges make it much easier to elicit desired behavior through peer pressure. Most people wouldn’t have the discipline to drink one green smoothie a day for 30 days, but they are much more likely to jump on the bandwagon when challenged to do so.

Membership Site

Thinking about creating your own membership site? You might want to consider offering free registration.

My Copyblogger Membership is a great example of using a membership site as a lead magnet.

I especially love their use of social proof and FOMO (fear of missing out). This community contains “over 334,000 smart online marketers”, and all those people “have a head start” on you. Better sign up now so you don’t get left behind!

Facebook Group

People really do value communities and Facebook Group memberships convert really well for that reason.

Slack Group

If you’ve never heard of it before, Slack is an app that allows you to send instant messages to groups of people. This can be a really fun–and powerful–way to build a community around your brand.

Depending on your target market and where they hangout online, A FB group might not be a good option so a Slack group might be a great alternative.

Bottom of Funnel Lead Magnet Ideas

Ordinarily, when you think of lead magnets, the bottom of your sales funnel isn’t the first thing that comes to mind. Usually, the goal of a lead magnet is to move top of funnel prospects into the middle of your funnel, or the evaluation phase.

However, not all customer journeys are that linear. Sometimes a prospect hasn’t given you their email address yet, but they are already thinking about buying your product. Maybe they were referred to you by someone, or they’ve read reviews about you on another site.

You need to be prepared for these hot prospects by building lead magnets at the bottom of your funnel.

Let’s look at some bottom of funnel lead magnet examples…

Free Trial

If you’ve ever shopped around for an app or a software tool, you’ve probably seen a ton of these lead magnets without even realizing it.

Most software companies will have a large call to action to sign up for a free trial or demo right on their homepage. Why? Because that’s how they get your email address.

But you don’t have to be a software company to benefit from a free trial lead magnet.

SnackNation offers a free sample box of their product. They just ask for your work email address (no credit card required). Now that’s a pretty irresistible offer!

Coupon

A coupon works really well at the bottom of your funnel because most people who make online purchases like to shop around for deals. Your brand should be there to give those people what they are looking for (in exchange for their email address, of course).

Case Studies

Prospects at the bottom of the funnel love to read case studies. This type of lead magnet could give them that one last push they need to buy your product.

Back when Upwork was still oDesk, they had a lead magnet called Make It Work: Smart Advice From Real-Life Clients Who Found Success Using Online Work. This is simply a compilation of case studies from people who used their service, packaged in PDF format.

Waiting List

Do you have an upcoming product launch? You can use a waitlist to collect the emails of prospects at the bottom of your funnel.

For example, an online course called “B-School” is only available once per year. If you are looking to buy it right now, well, you can’t! Instead of a “buy” button on the product page, what you’ll find is a “tell me more” button next to an email optin form.

This way they can successfully collect email addresses ALL YEAR while building up anticipation for the program.

Early Bird Discount

To sweeten the deal of getting on your waitlist, you might want to offer an early bird discount. This is a great way to reward your most enthusiastic prospects at the bottom of your funnel.

Free Shipping

Free shipping is one of those things that everyone wants when it comes to shopping online. So if someone is really close to making a purchase, free shipping just might be the offer that seals the deal.

Free Consultation

This could be a great bottom of funnel offer is you offer a service.

The best thing about a free consult is that it gives you a very natural excuse to ask for the email address, and even a phone number and other relevant information. You also get the opportunity to speak with the potential customer on the phone giving you a chance to close the sale.

Free Quote

Instead of a free consultation, you could offer a free quote. Here’s how Liberty Mutual does it.

First, you’ll be asked to enter your zip code and click on the “Get a Quote” button.

Then, you’ll be directed to another page where you’ll be asked to enter the rest of your information.

With most lead magnets, you would never be able to ask for this much information upfront. However, because a free quote is at the bottom of your funnel, these prospects are more willing to give out their detailed information.

Catalogue

Finally, if you have a product catalog, don’t forget to offer it as a lead magnet at the bottom of your funnel! Just remember to ask for their email address on the order form.

That’s it. Now it’s your turn.

Go ahead and pick one of these high-converting lead magnet ideas, and then tweak it to create your own. We’d love to see what you come up with, so please share your lead magnet creations in the comments below.

If you need help choosing the most effective lead magnet for your particular business, please contact us at Pibworth Professional Services and we’d be happy to help you.

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A Comprehensive List of Lead Magnets (part 2)

Comprehensive List of Great Lead Magnets

Educational Lead Magnet Ideas

Educational lead magnets teach users about a specific topic that is highly relevant to your offerings. These lead magnets help users to understand why they need your product or service, so they’ll be more likely to purchase.

The best part about educational lead magnets is that they position you as the expert or authority in your industry.

Let’s take a look at some educational lead magnet examples…

Gated Content

Gated content is simply a blog post or part of a blog post, that is hidden behind your lightbox popup. This is one of the easiest lead magnets to create because it uses your existing content!

Optin Monster Content Lock

Tutorial

A tutorial is any piece of content that teaches how to do one specific thing. It could be a video, or simply a PDF with a numbered list of steps.

David Siteman Garland’s 7 Proven Steps to Creating, Promoting & Profiting from Online Courses is a great example – he’s been using it for quite some time now, although it likely didn’t take him a lot of time and effort to create.

leadmagnets-4

Quick Tip: Whether your tutorial takes the form of a video, a PDF download, or a piece of content on your site, use a list-style headline (“X Steps to XYZ”). so that people know exactly how many steps your tutorial is going to take, so this headline style helps it to convert much better.

eBook

I don’t generally recommend using eBooks as a lead magnet. eBooks don’t convert as well as checklists or cheat sheets since they tend to be lengthy and difficult to consume.

However, sometimes an eBook can work. For it to work, what you need is a really strong benefit. Why should someone take the time to read your eBook?

Derek Halpern’s eBook Get 5,000 Subscribers features a benefit that is irresistible to his target market.

leadmagnets-9

Still, if someone can achieve the same result from a simple checklist, then, by all means, give them a checklist instead. It’s really not worth spending weeks to write an entire eBook when you can get better conversions from a PDF that took you 20 minutes to put together.

Guide

Similar to the e-book, a guide is also a lengthier lead magnet to create. However, guides can work really well when you use them as content in your sales funnel to educate prospects on why they should buy from you.

Here’s an example of a guide from HubSpot: The Definitive Blueprint for Lead Management. This works because it educates their users on why they need a lead management product like HubSpot.

leadmagnets-8

Report

Reports are particularly good lead magnets for B2B businesses, but they can also work in any industry that relies on data, statistics or research.

You can either do the research and collect the data yourself, or you can pull together data from various sources into one, comprehensive report.

Here are a couple of examples of report lead magnets…

2016 Gartner Magic Quadrant for CRM Lead Management– the great thing about this report is that it has been updated, to keep it fresh and new.

leadmagnets-29

The YouTube Traffic Report– this report pulls together the statistics on YouTube traffic, so it didn’t require any in-house data collection to create.

leadmagnets-20

Infographic

Infographics are usually the type of content you’d think to use for driving traffic to your site since they do so well on social media. However, they also work very well as educational lead magnets.

Many people need to visualize a concept before they can fully understand it. So instead of giving users a bunch of boring text to sift through, why not illustrate your point with an infographic? This extra level of detail will make your lead magnet stand out so much more.

Here’s an example of an infographic that explains the habits of successful people vs. unsuccessful people.

leadmagnets-39

This infographic makes the concept that much more memorable and easy to digest than a plain text PDF would.

Educational Video or Mini Course

Creating a Video can take something like an infographic one step further.

Videos encompass a visual component while adding an audio component for even more impact.

What’s great about videos is they have a higher perceived value making them that much more irresistible.

Educational Audio

A downloadable audio can make a great lead magnet for the right audience. If your ideal customer doesn’t typically have time to read or watch a video, they might prefer to have an audio to listen to in their car or while they exercise.

TIP: You can repurpose a video by stripping out the audio to use on its own.

Webinar

Like video and audio lead magnets, webinars also have high perceived value. In fact, they are even more irresistible because they have another component: urgency.

Since live webinars only occur at specific times and may have only a limited run, they play on the “fear of missing out”.

Webinars work so well for lead generation that some people turned their entire homepage into a webinar registration page!

Event Tickets

Often people are willing to share their email address in exchange for tickets to a Live Event!

The best way to do this is to use social media ads to push targeted traffic to your opt-in form. Your target audience would be local to you and have interests related to your offer.

Facebook ads are highly recommended for this type of lead magnet as they have very powerful targetting features.

Email Course

Email courses are simply a series of email autoresponders that teaches customers how to accomplish something specific. The best part is that they can turn prospects into actual paying customers.

Here’s a great example of an email course called 4 Facebook Ad Mistakes that are Losing You Money.

FREE Book + Shipping

Physical books have a very high perceived value…higher than ebooks.

If you have physical books that you’ve written available, offer them as a lead magnet and just charge for the shipping. This makes the lead a high quality lead b/c they’re actually willing to part with some money to acquire it.

Sample Chapter

If you don’t want to give away the whole book, consider giving away a sample chapter to give customers a taste of what you have to offer.

Make sure the chapter is digital and instantly downloadable so they can get the instant gratification that they want.

Sample Video/Clip

If your product takes the form of a video or videos, pull out a sample video or a sample clip and exchange that for an email address.

Sample Audio Clip

A sample audio clip works well as a lead magnet too (even if your product is actually a video).

Free Coaching Session

If you are a coach or you offer a service, you could offer a free coaching session in exchange for an email address.

The great thing about coaching sessions is that they get your prospects on the phone with you, and those people are usually expecting to hear your pitch at the end. This can be a really effective way of acquiring high-end clients.

PDF Version

This is one of those lead magnets that is so underutilized, and yet it is really easy to create.

All you have to do is find your most popular blog posts, save a PDF version of the blog post, and then offer it as a content upgrade.

You’d be surprised how many people will opt-in to receive the exact same thing they just read in PDF form! The value-add here is that they get to own your blog post.

Transcript

While we’re on the subject of repurposing content, why not repurpose a video by offering a transcript?

Although many people prefer video for learning, many other people prefer to read. Making sure you have both learners covered is a great way to provide more value with the content you’ve already created.

Audio Version

Similarly, you could offer an audio version of a written piece of content.

Summary/”Cliff Notes” Version

Do you have a really long, in-depth guide that your users love? Package a summarized version of that into a lead magnet.

You can also share what you’re learning from other influencers in your industry by offering your “cliff notes” version of their presentation, or their book.

Predictions

If you want to be regarded as a leader in your industry, make some predictions about your industry and publish them as a downloadable lead magnet.

People absolutely love to hear predictions about what to expect so they can get a jump on upcoming trends.

Mind Map

Mind maps explain a complex subject in a very digestible way. And because they don’t require too much detail (they’re essentially an outline), these types of lead magnets are really quick to put together.

When creating mind maps, I like to use a free tool called MindMeister. Their drag-and-drop builder makes mind maps super easy to create, and they always come out looking clean and professional.

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Recording/Replay

Are you presenting any live webinars? You can repurpose those webinars by saving the recording and using that as a lead magnet.

Audio Book

Have an eBook that your audience loves? Repurpose it by recording an audio book.

Turn your eBook into a traffic generating mega guide by transferring it to one, big long page on your site. Then, generate leads by adding a call to action to download your audio book version.

Newsletter

Sometimes your email newsletter itself is so irresistible that it is the lead magnet.

The best part about this lead magnet is that the subscriber is already expecting the emails.

Vault/Library

Do you have lots of different educational lead magnets? Give your users the option to access them all at once by putting them together into a “vault”, or a virtual library on your site.

All you need is one big page on your site with the links to download each of your lead magnets and put that page behind an optin form. It’s a simple way to give more value to your users with the lead magnets that you’ve already created.

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A Comprehensive List of Lead Magnets (part 1)

Comprehensive List of Great Lead Magnets

Opt-in forms or lead magnets are one of the best ways to grow your email list.  And before you say, ‘but I’m a speaker – I don’t need a list”, let me tell you that you do. Among the multitude of things that a post COVID world has taught us, it is that marketing (and delivering) your products and services online is an essential part of any business.

If you want to generate leads online, then your business needs a strong opt-in. Period. 

If you are wondering what makes a strong opt-in, visit our post here.

Your client won’t give you permission to email them without receiving something they want in return. Chances are, neither would you.

List of Great Lead Magnets

Irresistible Lead Magnet Ideas

I’ve put together over 50 lead magnet ideas in this series of posts, broken down into 5 major types.

  • Useful Lead Magnets
  • Educational Lead Magnets
  • Entertaining Lead Magnets
  • Community-Building Lead Magnets
  • Bottom of Funnel Lead Magnets

Ready to create your lead magnet? I’m confident that you’ll find some ideas here that will work for your target market. Let’s review these highly effective lead magnet ideas to increase your subscribers.

Useful Lead Magnet Ideas

Useful opt-in bribes help to save your user time, energy, money, and more. This type of lead magnet is the most irresistible of all the types because it’s a “silver bullet”: one specific, actionable solution to a problem.

It’s human nature to want the greatest outcome for the least amount of work, so make sure your lead magnet gives your users easy answers to their problems AND that you prompt them on ‘what to do next’ so they continue down your sales funnel.

Here are some very useful lead magnet examples…

Checklist

Checklists convert the best out of all the lead magnets, probably because they are so easily consumed. They take everything that the user needs to know and transform it into one, actionable list.

They’re also very quick to create. For example, you can summarize your popular blog posts as a checklist, and turn it into a content upgrade. Then combine that content upgrade with a 2-step opt-in form. This will give you big boost in your conversions.

Cheatsheet

Cheatsheets are essentially the same thing as checklists, but they provide a list of guidelines or a process that the user can follow again and again to achieve a specific benefit.

They’re very valuable to people because they take away the need for them to think.

Here’s an example of a cheat sheet created for bloggers: 52 Headline Hacks: A Cheat Sheet for Writing Blog Posts That Go Viral.

Bloggers want their blog posts to go viral, so this is a very goal-driven lead magnet for them. It also removes the need to think: no more racking your brain about how to get your blog posts to go viral when you have this cheat sheet!

Template

A template can be anything that provides an outline, or some sort of starting point, so all the user has to do is fill in the blanks.

The Magic Email Template is a great example– it’s something that small business owners can simply copy and paste, customize a few words, and then send off to instantly connect with influencers and VIPs in their industry.

To go one step further, you can create an entire collection of templates, like Digital Marketer’s Ultimate Facebook Ad Template Library.

Examples

Examples work really well as lead magnets because they are in high demand. People are often searching for examples.

In fact, you could turn one of your popular posts into a lead generating machine by optimizing it for “[your keyword] + examples”, and then adding an example lead magnet as a content upgrade.

Toolkit

A really popular type of lead magnet is the toolkit because everyone wants to know what tools the pros use! Toolkits make life easier for the user.

Syed’s Toolkit for Growing Your Online Business is a great example!

The best part about toolkits is that you can often become an affiliate for those products. So not only does the toolkit provide a really useful resource to your visitors, but it can also generate additional revenue for your business.

Web App

A web app is a free tool that lives on your site, and which requires a login to use. Of course, users have to sign up by email to get the login.

For example, Bryan Harris created this web app called ListGoal, which is completely free to use. However, you trade your contact information for it and he gets your permission to email you.

Resource List

Lists of resources are really valuable because they are huge time savers. Whenever you pull all of the best stuff together, you’re saving your users a ton of research time.

Calendar

Calendars can also be extremely useful in a variety of industries.

For example, if you’re in the fitness industry like Blogilates, you could offer a workout calendar. That way, your users have a schedule of exercises to do every day; they don’t even need to think about it.

Plan/Planner

Similar to a calendar is a plan that you’ve mapped out for someone on a daily, weekly, or monthly basis.

Your lead magnet could even be a blank planner that the user fills in with their own plan. People love planners because it helps to keep them organized.

Worksheet/Workbook

A worksheet (or workbook) is similar to a planner, except that it usually helps people to complete a specific exercise or figure something out.

A perfect medium for this is an editable workbook that someone can simply download and fill out right on their computer. Teachable has a really great, in-depth tutorial on using Adobe InDesign to create a workbook lead magnet.

Printable

A printable is especially great if you are in a creative field and your users want something attractive that they can print out.

Or, perhaps your user needs to print something out so that it is handy when they need it, such as a shopping list or a grocery list, like this one from Rustic Redhead.

A printable is also great for people with children. Colouring pages and diagrams are big hits.

Inspiration File

Does your user need inspiration? People search the internet for inspiration all the time, so why not give it to them as a neatly packaged lead magnet!

An ebook full of customizable memes is great idea for people needed social media content or this Logo Design Inspiration eBook, for example, is perfect for a designer seeking inspiration for their next logo.

Spreadsheet

Spreadsheets can be used to create all kinds of useful resources. They’re basically a programming tool, right at your fingertips!

DebtHelper uses a free budget spreadsheet to collect email subscribers. They even include a bonus video guide on how to use the spreadsheet.

Educational Lead Magnet Ideas

Did you enjoy this article? Check out our posts on Educational, Entertaining, Community Building and Funnel lead magnets.

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