You’ve got the sales and you’ve got the marketing that’s bringing more visitors to your site everyday… but are you really taking advantage of all the juicy potential those visitors are bringing each time they find you?
Recently I was asked to map out a campaign that focused only on brand awareness – not necessarily on selling a specific product or service. Here are 6 of my favourite ways to drive brand awareness.
Read More...Brand authenticity is the new queen. Today we care who the person or company IS with whom we are doing business.
Read More...While basking in the sun this Christmas holiday, I read an amazing book by Bob Gilbreath, called “The Next Evolution of Marketing”. His main focus was how “Interruptive Marketing” was dead and was being replaced with “Marketing with Meaning”. I define Interruptive Marketing as the kind of marketing that forces you to stop doing whatever you were doing, to listen […]
Read More...Take the next steps to building your speaking business by choosing which of the speaker types below fits you!