Category: Branding

The Dangers of Mixed Marketing Messages

You don’t have to say it all. If you do, you might fall into the dangers of mixed marketing messages.

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6 Ways to Drive Brand Awareness

Recently I was asked to map out a campaign that focused only on brand awareness – not necessarily on selling a specific product or service. Here are 6 of my favourite ways to drive brand awareness.

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Unconventional Brand Authenticity – Being Real in your Brand

Brand authenticity is the new queen. Today we care who the person or company IS with whom we are doing business.

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Marketing with Meaning for Speakers – an Overview

While basking in the sun this Christmas holiday, I read an amazing book by Bob Gilbreath, called “The Next Evolution of Marketing”.   His main focus was how “Interruptive Marketing” was dead and was being replaced with “Marketing with Meaning”.  I define Interruptive Marketing as the kind of marketing that forces you to stop doing whatever you were doing, to listen […]

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Lead Generation is Critical

You’ve got the sales and you’ve got the marketing that’s bringing more visitors to your site everyday… but are you really taking advantage of all the juicy potential those visitors are bringing each time they find you?

Which Are You?

Take the next steps to building your speaking business by choosing which of the speaker types below fits you!

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Are you taking advantage of your website's full potential?

You've got the marketing that is driving more visitor to your site every day, but are you really taking advantage of all the juicy potential these visitors are bringing each time they find you?