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Category: Branding

The Dangers of Mixed Marketing Messages

danger of mixed marketing messages

Too many times we think we are saving money by sharing ALL we do in one communication piece.  You’ve seen it too, and probably been guilty of it a time or two.  Instead of focusing on the benefits of what you do and listing a service or a group of related services in a package, you provide a list of...

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6 Ways to Drive Brand Awareness

brand awareness for professional public speakers

Recently I was asked to map out a campaign that focused only on brand awareness – not necessarily on selling a specific product or service. These are different from the ‘normal’ campaigns I create for my clients that are all about driving sales, but they are no less important to your overall business success. Here are 6 of my favourite...

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Unconventional Authenticity – Being Real in your Brand

I came from the corporate world, and I watched “the suits” parade around in perfect business attire. I perceived them to have an air or authority, or ‘aloofness” that I strived to emulate. When I entered into management some 25+ years ago (shhh – don’t tell) I was strongly encouraged not to form attachments or to get to know my...

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Using Storytelling to Enhance your Brand

Lately I have had brands on the brain.  Usually I talk marketing here, but I am feeling the need to get back to basics. Without a solid brand, all the marketing in the world isn’t going to help you.   If you are a regular reader of this blog, that statement should not be news to you, but what I...

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Marketing with Meaning for Speakers and Coaches – an Overview

While basking in the sun this Christmas holiday, I read an amazing book by Bob Gilbreath, called “The Next Evolution of Marketing”.   His main focus was how “Interruptive Marketing” was dead and was being replaced with “Marketing with Meaning”.  I define Interruptive Marketing as the kind of marketing that forces you to stop doing whatever you were doing, to listen...

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The Language of Graphic Design

Seth Godin posted a great blog recently called Avoiding “I’ll know it when I see it”   http://sethgodin.typepad.com/seths_blog/2012/11/avoiding-ill-know-it-when-i-see-it.html He raised some very good points, but I’d like to add to his ideas. In addition to creating boundaries, asking for benchmarks, and describing the assignment – don’t forget the language differences that can arise. It is important to recognize that when speaking to...

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Top Tips for creating a speaker website that converts

Is YOUR website doing all it can to grow your speaking business? Are you sure??

Which Are You?

Take the next steps to building your speaking business by choosing which of the speaker types below fits you!

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Top Tips for creating a speaker website that converts

Is YOUR website doing all it can to grow your speaking business? Are you sure??