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Category: Branding

The Dangers of Mixed Marketing Messages

You don’t have to say it all. If you do, you might fall into the dangers of mixed marketing messages.

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6 Ways to Drive Brand Awareness

brand awareness for professional public speakers

Recently I was asked to map out a campaign that focused only on brand awareness – not necessarily on selling a specific product or service. These are different from the ‘normal’ campaigns I create for my clients that are all about driving sales, but they are no less important to your overall business success. Here are 6 of my favourite […]

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Unconventional Brand Authenticity – Being Real in your Brand

Brand authenticity is the new queen. Today we care who the person or company IS with whom we are doing business.

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Marketing with Meaning for Speakers – an Overview

While basking in the sun this Christmas holiday, I read an amazing book by Bob Gilbreath, called “The Next Evolution of Marketing”.   His main focus was how “Interruptive Marketing” was dead and was being replaced with “Marketing with Meaning”.  I define Interruptive Marketing as the kind of marketing that forces you to stop doing whatever you were doing, to listen […]

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Top Tips for creating a speaker website that converts

Is YOUR website doing all it can to grow your speaking business? Are you sure??

Which Are You?

Take the next steps to building your speaking business by choosing which of the speaker types below fits you!

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Top Tips for creating a speaker website that converts

Is YOUR website doing all it can to grow your speaking business? Are you sure??