So much can be done with a simple quiz
You take a risk when you use a controversial title - but this fun quiz was a hit at the virtual CAPS convention in 2021. This quiz quickly segmented lookers from potential buyers, reminded prospects what is necessary to keep an online business running, and provided some very witty writing (if I do say so myself) to keep them entertained all along the way.
Sarah has been a client for a LONG time, so naturally when she wanted a new lead magnet for her website - we were happy to oblige.
This B2B focused Workplace Audit works in 2 ways - it helps the prospect get information on their workplace culture - and it also gives them an opportunity to select if they want resources, or to hire Sarah to speak. She is able to sort her opt-ins by desire and serve everyone while jumping on the hot leads immediately.
This quiz is a very high performing lead magnet with a whopping 13% click rate - and an 84% opt in rate. PibworthPS wrote the quiz copy and the outcome screens - and Clare is so happy with the result. This was designed for HSP awareness, and to invite participants to join her groups. No sales at all in this model.
This is one of 5 self assessment quizzes on Merge's site that act as product recommenders. You take the assessment and it directs you to one of her online products. These were written by Merge and reworked into a modern format by PibworthPS.
As the main lead generation mechanism for SIVA Marketing, this quiz used fairly basic coding to give prospects an insight into their brand archetype. We worked with Sabrina to create 3 separate quizzes, each for use for a different lead generation funnel.
The second of 3 quizzes we built for SIVA Marketing as a part of their new website initiative. This one focuses in on how a company's team is aligned with their brand. Sabrina uses the 'opt in before you take the quiz' method.
Carol Ring created this Assessment quiz which suits her C-Suite B2B clients much better than the more 'fun focused' styles. When you design your quizzes - and all your marketing - always remember your target audience and your brand.
We built this quiz for fellow convention partner, SpeakerFlow to help them qualify their leads at the CAPS 2021 convention. This is a good example of a recommender quiz that guides prospects to self select the packages that suits their needs.
Sometimes quizzes are used as engagement tools. This quiz was created for the CAPS National convention in 2021 as fun way to add a sense of accomplishment to an intensely competitive audience - but also to help highlight the main stage speakers and the sponsors.
Assessments like this are a great way to gauge your audience's knowledge on a subject, and build your presentations around what THEY want to know. We created this simple assessment tool and used the answers to shape the content in my presentation. I was able to offer 'real life' answers to questions participants asked and to focus the content in my rapid-fire 20 minutes session.