So much can be done with a simple quiz, assessment, audit or survey
B2B Assessments
Test Your Influence
Our client, Shelle Rose Charvet leverages a very robust quiz to help showcase and map the differences in how we react to circumstances through our language and behaviour. This completely custom quiz has tags assigned at every level to show a unique outcome depending on the answer to every single question.
After the quiz is taken, those who opt in are placed in a complex funnel built using Kartra and Webinar Jam. This is lead generation at the highest level.
Juicy Workplace Audit
Sarah has been a client for a LONG time, so naturally when she wanted a new lead magnet for her website - we were happy to oblige.
This B2B focused Workplace Audit works in 2 ways - it helps the prospect get information on their workplace culture - and it also gives them an opportunity to select if they want resources, or to hire Sarah to speak. She is able to sort her opt-ins by desire and serve everyone while jumping on the hot leads immediately.
Identify Your Cognitive Capacity
John Edwards, uses this quiz to grow his email list and serve his leadership clients. He has a second quiz that we also built that he uses exclusively with his corporate teams. Quizzes do not ONLY have to be used as a lead magnet. Sometimes they can be sold along with your training programs.
What kind of Goal Setter are You
For Michelle, we built this simple B2C quiz for her to use as she delivers her keynotes. We incorporated her Zoho account and built an email sequence that does a great job of introducing her audiences to the wide variety of entry offers she has to support them in their journey to becoming raving fans.
12 Dominant Archetypes
As the main lead generation mechanism for SIVA Marketing, this quiz used fairly basic coding to give prospects an insight into their brand archetype. We worked with Sabrina to create 3 separate quizzes, each for use for a different lead generation funnel.
Team Alignment
The second of 3 quizzes we built for SIVA Marketing as a part of their new website initiative. This one focuses in on how a company's team is aligned with their brand. Sabrina uses the 'opt in before you take the quiz' method.
Workplace Culture Assessment
Carol Ring created this Assessment quiz which suits her C-Suite B2B clients much better than the more 'fun focused' styles. When you design your quizzes - and all your marketing - always remember your target audience and your brand.
Sink, Swim or Shift with the Fortlog Advantage
John Robertson's main goal in his business is to help leaders 'think differently about their thinking'. In other words, change their perspectives and learn to think and react differently to the crises around them.
Product Recommenders
Effective Feedback self assessment
This is one of 5 self assessment quizzes on Merge Gupta-Sunderji's site that act as product recommenders. You take the assessment and it directs you to one of her online products. These were written by Merge and reworked into a modern format by PibworthPS.
SpeakerFlow Quiz
We built this quiz for fellow convention partner, SpeakerFlow to help them qualify their leads at the CAPS 2021 convention. This is a good example of a recommender quiz that guides prospects to self select the packages that suits their needs.
B2C Quizzes
HSP (Highly Sensitive Person) Quiz
This quiz is a very high performing lead magnet with a whopping 13% click rate - and an 84% opt in rate. PibworthPS wrote the quiz copy and the outcome screens - and Clare is so happy with the result. This was designed for HSP awareness, and to invite participants to join her groups. No sales at all in this model.