Category: Marketing
It’s time to cut to the chase – it is what every speaker wants. It is the golden secret to get more gigs and make more money. Let me disappoint you immediately. There is no free ride or simple one time tweak that will make you a millionaire speaker. Being a professional means you work at your craft. It means...
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A lead magnet or Irresistible Free Offer (IFO) or “opt-in” is something that you give to your ideal customers/clients in exchange for their contact information. Typically, people are very protective of their contact information so your lead magnet must be strong enough to entice them to hand over that information. There are several things that your opt-in should do if...
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Too many times we think we are saving money by sharing ALL we do in one communication piece. You’ve seen it too, and probably been guilty of it a time or two. Instead of focusing on the benefits of what you do and listing a service or a group of related services in a package, you provide a list of...
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Something new this way comes… A new WordPress editor tool called Gutenberg. And if you are like most of the population, ‘new’ can feel either a bit scary or like a new challenge. But the good news is, it isn’t scary, or particularly challenging. I have found it to be very intuitive, with a few ‘quirks’ that are easily overcome....
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It seems that privacy breaches are everywhere and the world is responding. Just as Canada shook up the online marketing world when it implemented The Canadian Anti-Spam Law (CASL) a few years ago, the European Union has now introduced its own set of requirements when dealing with data the General Data Protection Regulation (GDPR). And again, for many, the law...
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The fact that I had previously been an amateur sommelier came up at a recent convention of the Canadian Association of Professional Speakers. I was there speaking about marketing and building websites that get gigs, and more than a few people were fascinated about what on earth got me from there to here. I started my wine career in retail. ...
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Top Tips for creating a speaker website that converts
Is YOUR website doing all it can to grow your speaking business? Are you sure??
Which Are You?
Take the next steps to building your speaking business by choosing which of the speaker types below fits you!
Lauren truly is service oriented. A positive voice of calm, a strategic marketing visionary, a dedicated provider of value, Lauren is committed to her clients' success 100% of the time.
Sarah McVanel, MSc, CSP, PCC, CHRL, CSODP
Keynote Speaker, Coach
client since 2016
The PibworthPS team built my new custom website (which I am happy to say has been instrumental in producing increased bookings). I have received several positive comments on the design, and I was impressed by how responsive they were to my ideas and needs.
Beverly Beuermann-King, CSP
Professional Speaker,
client since 2017
I was looking for a marketing-savvy team to help create a new website around my rebrand. I thoroughly enjoyed the process of working with her designer, Caley. Even though we never met in person, communication was fluid and seemed effortless. Lauren and her team not only made it happen but made it better.
Clare Kumar
Productivity Catalyst, Speaker and Consultant
client since 2017
Lauren Pibworth is a consummate professional who knows the art and craft of website design and marketing. She is an exceptionally good listener and “translator” of my thoughts and ideas, which allows me to then benefit from her expertise and end up with a professional website that looks and sounds like me.
Susan Luke Evans, CSP
Global Speaking Fellow
client since 2017
Lauren and her team jumped in immediately when we had issues with our previous providers. They ‘fixed’ a broken membership site and sales funnel – and built a second membership site which we now sell as an addon in our keynotes.
We have found them to be responsive, and easy to work with.
Linda Edgecombe, CSP
Client since 2017
Top Tips for creating a speaker website that converts
Is YOUR website doing all it can to grow your speaking business? Are you sure??
