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Category: Marketing

10 Ways Speakers Get Hired More

speakers get hired more

It’s time to cut to the chase – it is what every speaker wants.  It is the golden secret to get more gigs and make more money.  Let me disappoint you immediately.  There is no free ride or simple one time tweak that will make you a millionaire speaker.  Being a professional means you work at your craft.  It means...

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What Makes a Great Lead Magnet?

What Makes a Great Lead Magnet

A lead magnet or Irresistible Free Offer (IFO) or “opt-in” is something that you give to your ideal customers/clients in exchange for their contact information.  Typically, people are very protective of their contact information so your lead magnet must be strong enough to entice them to hand over that information. There are several things that your opt-in should do if...

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The Dangers of Mixed Marketing Messages

danger of mixed marketing messages

Too many times we think we are saving money by sharing ALL we do in one communication piece.  You’ve seen it too, and probably been guilty of it a time or two.  Instead of focusing on the benefits of what you do and listing a service or a group of related services in a package, you provide a list of...

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A New WordPress Editor – Gutenberg

Guterberg editor

Something new this way comes… A new WordPress editor tool called Gutenberg. And if you are like most of the population, ‘new’ can feel either a bit scary or like a new challenge. But the good news is, it isn’t scary, or particularly challenging. I have found it to be very intuitive, with a few ‘quirks’ that are easily overcome....

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What Professional Speakers need to know about the GDPR

WGDPR What Professional Speakers need to know

It seems that privacy breaches are everywhere and the world is responding.  Just as Canada shook up the online marketing world when it implemented The Canadian Anti-Spam Law (CASL) a few years ago, the European Union has now introduced its own set of requirements when dealing with data the General Data Protection Regulation (GDPR).  And again, for many, the law...

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From Wine to Marketing

The Journey from Wine to Marketing

The fact that I had previously been an amateur sommelier came up at a recent convention of the Canadian Association of Professional Speakers.  I was there speaking about marketing and building websites that get gigs, and more than a few people were fascinated about what on earth got me from there to here. I started my wine career in retail. ...

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Top Tips for creating a speaker website that converts

Is YOUR website doing all it can to grow your speaking business? Are you sure??

Which Are You?

Take the next steps to building your speaking business by choosing which of the speaker types below fits you!

wow

Top Tips for creating a speaker website that converts

Is YOUR website doing all it can to grow your speaking business? Are you sure??