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Category: Social Media

Wrong pic showing when you share your Facebook post?

Wrong pic showing when you share your Facebook post?

Oh is it SO irritating!  You spend time posting your blog and choosing just the right image – you even put in the ‘featured image’ section of your blog and there Facebook goes again, choosing the completely WRONG photo. Sometimes it feels like Facebook in particular just seems to choose ‘random’ photos from your page, or always pics up your profile pis, or your generic banner or logo. No matter how cute you are, no one wants to see a pic of your face whenever you share a blog.  Why?  How does that happen? Well, honestly the why is immaterial at this point because,

I have the fix!

The answer to that pervasive issue is found within your SEO plugins.

The majority of the entrepreneural world uses Yoast for a good reason, it is one of the best plugins for SEO around. It even tells you what you can do to improve your ranking, but most people don’t realize that Yoast has a social side and that is where you need to enter the information you want Facebook and LinkedIn etc to see.

When you are entering your keywords and meta etc in Yoast, you are likely looking at this tab, which opens automatically.

But if you look below the ‘stoplight’ you will see the “triangle”.  That is where Yoast’s social settings reside, and that is where you enter the social images and text you want to share.  There is a tab for Facebook and a second one for Twitter.

      

Another cool tool is All in One SEO

All in One SEO is an amazing little beauty that also has a ‘hidden’ secret – an additional feature called Social Meta. This add on also allows you to specify exactly what Facebook and Twitter will show as the preview pic when your blog is shared.

And to be 100% sure YOU are in control of the images Twitter, LinkedIn and Facebook sees, before you post to those platforms visit these 2 url’s and test it for yourself!

https://developers.facebook.com/tools/debug/og/object/

https://www.linkedin.com/post-inspector/inspect/

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No More Scheduling to Facebook Personal Profile Pages

Facebook has announced that it will no longer let third-party apps like Hootsuite,  CoSchedule, Buffer, Meet Edgar etc. publish scheduled posts to personal profiles.  Read the actual Facebook blog post here. That means no more pre-scheduled posts to our personal pages.

I’m a little ticked…

Honestly, more than a little ticked. In fact, I went live to talk aout it. 

First, Twitter disallowed batch publishing of tweets. I get it – spam.  OK, so it takes an extra few minutes to plan my social media in my online scheduler.

Then, the Facebook algorithms changed to make our business pages practically obsolete and forced us to create groups. And now this!

As professional speakers, many of us use our personal pages as a part of our brand identity. Our personal pages are where we let the funny out, or we share the more human side of ourselves. In a world desperate for humanity and connection, our personal profiles are valuable property.

I hear the argument that personal profiles are not for business use, and that is true to a point.  I save my business tips for my business page, but the reality is that often, prospective clients (I work with speakers like you) ‘friend me’ first – THEN they follow my business page.

They want to get to know me before they decide if they would like to talk about working together. Sound familiar?  It should, it is how relationships work. We all know how successful we are (and how much we love those who do) when we run around playing the ‘he who passes out the most business cards wins” game. It doesn’t work.

I imagine most of you are with me that you use your personal profiles as well as your business persona – but what Facebook has failed to recognize here is how interconnected they are.

Many professional speakers use their personal Facebook pages as a part of their brand identity. Click To Tweet

I spend time prescheduling my tweets and my status updates. When I am feeling particularly funny I will plan out my status updates so I am ‘present’ even if I am not there at that moment. I also always pop in to comment and interact. That is the only way social works. If you are paying attention and being SOCIAL.

What can we do about it? Probably nothing. It is not like anyone is paying attention to our groaning and whining about change. Facebook is a big business and it is in it to make money, and to serve the majority how it feels necessary. That is why this post is about be being ticked – not about how we can combat the problem.  😉

That said, I won’t stop. I won’t stop being funny and being loving and thought provoking and showing all those side of myself on my personal profile, because I still think who I am matters to my clients. And it matters to your clients too. Share who you are, share it on your personal profile. Take the time to do it manually if you must.  Share your quirkiness in your groups.  Be you and be wonderful.  Just understand it is now going to take more time.

Do you have any tips to share?  Let us know!

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How to use Social Media for your Speaking Presentation

Whether we like it or not, social media in one form or another is here to stay, so why not use it to your advantage as a speaker or presenter?  Here are some great tips to help you before, during, and after your presentation.

 Before

 1. Promote your presentation in advance.

Really??  It seems so obvious, but it’s often overlooked. If you are doing your own social media you may be too busy working on the presentation to think about marketing it too – and that is a big mistake. Yes, often the company that hired you to speak is doing the marketing, but it should be your responsibility to do your share as well.  After all, it may be THEIR  event, but it is YOUR content – and as every speaker knows, it is frequently who you know that helps land that gig.  So tell everyone you know what you are up to.  You look busy, and it keeps you and your amazing content top-of-mind.

Don’t forget the “personal side” of social media.  Tweet about it, yes, but if your presentation is open to the public, it is a good idea to send personal invitations to key prospects and other influencers to attend your presentation.  Who does not want an AUTHENTIC personal invitation to attend something as your guest?  That gives them an opportunity to “see you in action” and that is always better than the video!

2. Seek new content and ideas.

Use your social media following to ask questions and find out what your potential audience wants to know. Take a poll, do a survey – when you know what the audience wants – you can deliver it!  It also demonstrates your adaptability and your willingness to work with the client or audience.  A few well placed customized words or ideas inserted into your signature talk will go a long way.

During

3.  Make your Content available online – Plan your Posts.

It is always best to have someone live within your presentation to post timely links to key content and data references during your presentation.  Make sure that the key elements of your presentation are uploaded to your website, or somewhere online   As you speak, you can post that particular PowerPoint slide and a few key points.  That allows participants to remain more firmly engaged,and it also allows those not able to make the presentation at least get a ‘taste’ of what you are talking about.  If having someone handling your social media needs in the audience is not an option, don’t forget the power of HootSuite or facebook’s “schedule post” options.  If you have your talk “down” – and you should – then you have a pretty good idea of what topic you will hit and when.  Pre-planning your posts makes it seem like your ‘staff’ is right there with you!

4.  Interact with the Audience

If you have the luxury of a staff member in the audience, use them!  Explain you will be using social media as a communication tool during the presentation and display the hashtag (#) clearly on every slide so no comments get lost.  Ask the audience to ask questions via social media and have your assistant track them.  If there seems to be a lot of confusion around an issue – work out a signal for them to get your attention and allow them to ask for clarification.  Nothing is worse than losing an audience over a misspoken word or misunderstood concept.

After

 5.  Make sure your Leave-Behind is Online too

One of the greatest pieces of technology is the auto responder.   If your audience wants added value and a copy of the presentation, or whatever you choose to give away as a list building mechanism, then make sure the link to receive your information (in return for their email address if conference organizers allow) is prominently displayed on your facebook page, twitter account – and on the final slide of the presentation.

6. Don’t Forget the Feedback

Ask your audience to post their reactions to your talk.  The testimonials you receive are great, but the real value here is in the unfiltered feedback you will receive.  You can only get better if you realize there are areas of improvement, and don’t forget to read the feedback for other presenters at that same conference – see how you rate in comparison.

7.  Referrals are King!

Positioning and marketing take a back seat to a good referral from someone who has seen your presentation.  Follow up with those who did post feedback and ASK them for a referral.  You just got up in front of an audience of how many – and you are afraid to ask for an opportunity to do it again?  Really?

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Top Tips for creating a speaker website that converts

Is YOUR website doing all it can to grow your speaking business? Are you sure??