Marketing Your Speaking Business:
Choosing the Right Partner
Marketing your speaking business takes more than a good website. It requires a strategy that evolves with your brand, attracts high-quality leads, and supports long-term growth. Whether you’re a keynote speaker, workshop facilitator, or thought leader expanding into online programs, your marketing partner should understand how the speaking world works and see the big picture.
At Pibworth Professional Solutions, we help professional speakers build both the foundation and the future of their business through smart websites and even smarter strategy. Here's how we help you grow by marketing your speaking business effectively.
TL;DR: How We Help You Market Your Speaking Business
- Align your message with your ideal client
- Build a platform (website + content) that converts
- Launch and optimize lead generation systems
- Create content marketing plans that scale
- Support you with speaker-specific business strategies
How do you know this works for speakers?
What to look for: Ask for real-world experience and measurable success working with professional speakers. Vague promises don’t count—look for proof.
Yes—and it’s our specialty. We’ve worked with speakers across North America, from emerging voices to award-winning professionals. Our clients have increased speaking fees, filled programs, launched new offers, and landed dream stages. (One client even spoke at Disney.)
We don’t just know the speaking world—we’re deeply embedded in it.
Who gets the best results from your work?
What to look for: Does the agency clearly define who they work best with? Are they honest about who’s a fit and who isn’t? The best partnerships happen when both sides align.
At Pibworth, we work best with content-rich, mission-driven speakers who treat their speaking like a business, not just a platform. We’ll meet you with marketing that matches your vision.
Whether you’re launching a new program, pivoting post-pandemic, or are tired of DIY chaos, we help you build strategy, structure, and systems that work.
How do you integrate branding, websites, and marketing strategy?
What to look for: Are they connecting the dots? Marketing, branding, and websites should work together—not in silos.
Most agencies treat these as separate projects. We don’t.
We help you clarify your voice, align your brand, build a conversion-focused website, and create a marketing system that attracts, nurtures, and converts. It’s not just promotion—it’s a platform built for results.
We also support content repurposing, automation, and email strategy using both traditional methods and AI tools, so your message works harder for you.
What makes a speaker stand out—and how do you find it?
What to look for: A templated brand won’t cut it. Look for a partner who brings out your unique positioning and voice.
Our process starts with clarity. We uncover your unique positioning through strategy sessions that explore your expertise, values, audience, and goals.
Then, we craft messaging that captures your voice and resonates with the people who hire you. Our goal: to help you stand out in a saturated market—not with hype, but with authority.
How do you help speakers evolve with the market?
What to look for: Markets shift. Do they help you adapt or leave you behind?
The speaker landscape is always changing. From virtual events and digital products to evergreen funnels and memberships, we help clients adapt and expand.
Need to repackage a keynote into a course? Build a hybrid offer? Streamline your marketing with automation? We’ll help you evolve with purpose, not panic.
What kind of results do your clients see?
What to look for: Ask for specific, tangible outcomes—not just “happy clients.”
We offer real, measurable growth. Our clients have:
- Increased their speaking fees and client quality
- Built six-figure coaching and course businesses
- Enhanced Online Presence and Lead Generation
- More qualified leads through strategic lead magnets and opt-ins
- Improved Brand Positioning
Are you recognized in the speaker industry?
What to look for: Are they actively involved and respected in the industry, or just adjacent to it?
Absolutely. Lauren Pibworth is a respected voice in the speaker marketing space. She’s been featured on leading industry podcasts, served on the board of CAPS, and regularly presents at the National level on how to market your speaking business effectively.
She is also the only CAPS supplier member to ever receive the President’s Award for Distinguished Service.
Our clients often refer to us as their "secret weapon" for clarity, visibility, and growth.
Are you involved in the speaking industry?
What to look for: They should understand your buyers, your market, and your language—not just generic marketing.
Yes. We are long-time members and advocates of CAPS (Canadian Association of Professional Speakers), and regularly collaborate with speaker coaches, bureaus, and industry insiders. We’re not outsiders guessing what works—we’re part of the community.
Who actually works on my brand? Do you outsource overseas?
What to look for: Transparency and accountability. Ask who’s doing the work and whether they understand your business.
Over 90% of our work is done in-house or by trusted Canadian or US professionals. That means every strategy session, every design asset, and every email funnel is created by people who understand your voice—and are accountable for your results.
How will I know if I’ve been successful in our work together?
What to look for: Real strategy means real measurement. You want clear outcomes and honest adjustments.
We define success up front, based on your goals. That could mean:
- More inquiries from decision-makers
- Higher close rates on sales calls
- Greater clarity on your offerings
- Increased revenue from leveraged products
For our ongoing strategy clients, we measure progress through monthly reviews and strategy calls. And when something’s not working, we adjust.
How to Market Your Speaking Business the Smart Way
Marketing your speaking business isn’t about doing everything—it’s about doing the right things, consistently. We help you:
Clarify your core message
Build marketing systems that scale
Elevate your brand presence
Generate leads that convert
Expertise you can trust
With over 20 years experience creating custom websites for professional speakers, thought leaders, and consultants, our expertise goes beyond “just tech” —we know exactly what it takes to make decision-makers and meeting planners say ‘YES’!
Frequently Asked Questions
Q: Do I need a big audience to start marketing my speaking business?
A: No. But you do need more than just a topic idea and a desire to become a speaker. 😉
You need a clear, developed talk that solves a specific problem for a specific audience. You also need clarity on who you serve, why they need you, and what makes them pay for your expertise. We help you build from that foundation.
Q: I’ve already built a website—do I need a new one?
A: Not necessarily. We start by auditing what’s working and where gaps exist. If your current site supports your business goals, we’ll optimize it. If it’s holding you back, we’ll recommend changes.
Q: How long does it take to start seeing results?
A: It depends on your goals. Some clients see increased engagement and inquiries within weeks; others build long-term systems for sustainable growth. Either way, we map out success milestones early on.
Q: Can you help me create digital products or courses?
A: Yes. We help speakers turn keynotes, frameworks, and expertise into scalable digital offerings—from online courses to evergreen programs.
Q: What makes you different from other speaker marketing firms?
A: We don’t just “do marketing”—we think strategically. We blend branding, systems, content, and high-touch support to help you grow with intention. And we only work with speakers, consultants and experts who speak. This is our world.