What Makes A GREAT LEAD MAGNET_ (1)

What Makes a GREAT Lead Magnet?

A lead magnet or Irresistible Free Offer (IFO) is something that you give to your ideal customers/clients in exchange for their contact information. Typically, people are very protective of their contact information so your lead magnet must be strong enough to entice them to hand over that information.

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Are you taking advantage of your website's full potential?

You've got the marketing that is driving more visitor to your site every day, but are you really taking advantage of all the juicy potential these visitors are bringing each time they find you?