Well, it has finally happened. Google has started to penalize sites without a security certificate installed. In the old days, you were rewarded with SEO points if you did have a security certificate, but now they are getting serious.
Here is how it works.
When you search for a site using Google search – Google will automatically show that url with the prefix https. in the results, meaning that when your customers click on the first result – https://YourDomain they are going to get a “site unsecure” warning. That is NOT the first impression you want your customers to have. Now, currently this seems to be rolling out only in brand new sites, but you can bet that it is coming for all of us.
How do you fix it?
It is a pretty easy fix – have https security installed on your website. Most hosting companies include it for free, but some are charging a nominal fee for the service.
Bottom line – additional website security is a good thing, and if you want to play in the online world – get secure.
I recommend hosting with SiteGround. Not only do they have a superior service and uptime record, but they offer a free security certificate with every site.
Note – SiteGround is an affiliate link. That said, I’d never recommend something unless I believe in it 100%.