The Dangers of Mixed Marketing Messages

Too many times we think we are saving money by sharing ALL we do in one communication piece.  You’ve seen it too and probably been guilty of it a time or two.  Instead of focusing on the benefits of what you do and listing a service or a group of related services in a package, you provide a list of all of your services because “what if someone wanted eggs, and I only talked about butter?” This makes for mixed marketing messages.

While it is true that someone might want to purchase a product other than the one you were talking about in that particular brochure if you focused on the benefits of butter, and how well it makes a cake – then you leave the prospect to ask about butter, and eggs.  (I am making myself hungry)

danger of mixed marketing messagesI found a picture that articulates the idea of “telling everyone all you do and creating a mixed marketing message” so well – and it made me laugh…

AND – now I am not so hungry any longer…  When you talk about two completely separate services, you cause confusion – and sometimes you then have to explain and you lose the power of the message.

Stay focused and avoid mixed marketing messages!

About Lauren Pibworth

Lauren Pibworth is an internet marketing strategist specializing in growing the business of professional speakers. Lauren and her team of graphic designers, web developers and online product and course development and launch specialists work with speakers who want to diversify their revenue streams and move 'beyond the keynote' through smarter marketing solutions, delivered with care.

Lauren (an amateur sommelier) and her husband enjoy fine Ontario wines, great food and travel to exotic, warm destinations where they spend the majority of their time underwater - scuba diving.

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