Tag: Lead Magnet

Great News about Quizzes and Audits for Lead Generation!

Great News about Quizzes and Audits for Lead Generation! Quizzes for Lead Generation

In a previous post series from 2019, and in several presentations across the speaker community, I have been praising the amazing results my clients (and others) have been experiencing when they use quizzes for lead generation. The good news is, quizzes remain one of the top lead-generation tools in 2022 and I expect them to […]

What Makes a Great Lead Magnet?

What Makes a Great Lead Magnet? What Makes a Great Lead Magnet

A lead magnet or Irresistible Free Offer (IFO) or “opt-in” is something that you give to your ideal customers/clients in exchange for their contact information.  Typically, people are very protective of their contact information so your lead magnet must be strong enough to entice them to hand over that information. There are several things that […]

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Are you taking advantage of your website's full potential?

You've got the marketing that is driving more visitor to your site every day, but are you really taking advantage of all the juicy potential these visitors are bringing each time they find you?