Tag: content marketing

Promoting yourself as a speaker

Promoting yourself as a speaker Promoting yourself as a speaker

You have worked hard putting together mind-blowing presentations. You have taken the first steps towards building your speaking business. You might even have some consistent gigs going, so it is time to start thinking about getting more clients. That means improving your promotional strategy.  Promoting yourself as a speaker is not an easy task in […]

Lead Generating Quizzes and Going Viral

Lead Generating Quizzes and Going Viral lead generating quizzes going viral

We have learned a lot about creating quizzes in this series. We talked about the difference between polls surveys and quizzes, the four main quiz styles and we learned how to create a quiz for your own speaking business, but there are still a few general guidelines that we always have to remember. Give participants […]

How to Create a Lead Magnet Quiz part 2

How to Create a Lead Magnet Quiz part 2 How to Create a Lead Magnet Quiz for A speakng business - PART 2

The Results The results you ask.  Why write the results before the questions? Because the results have to reflect the questions you ask. Just as when you write your presentations, you begin knowing what the learning outcome is, you should create your quiz knowing what the results are.  If the goal is to create a […]

Marketing with Meaning for Speakers – an Overview

Marketing with Meaning for Speakers – an Overview

While basking in the sun this Christmas holiday, I read an amazing book by Bob Gilbreath, called “The Next Evolution of Marketing”.   His main focus was how “Interruptive Marketing” was dead and was being replaced with “Marketing with Meaning”.  I define Interruptive Marketing as the kind of marketing that forces you to stop doing whatever […]

leads

Are you taking advantage of your website's full potential?

You've got the marketing that is driving more visitor to your site every day, but are you really taking advantage of all the juicy potential these visitors are bringing each time they find you?