The purpose of your speaker website is to have that initial conversation FOR you. It might be a hard conversation with someone who is busy and has 15 seconds to decide if you are worth talking to, and it might be with someone who already knows and loves you, and wants to consume more of your material, or even simply leave you a love note (and wouldn’t that be lovely?)
Chances are though, it will be a cold conversation first before the love notes pour in. So here is the hard truth.
This is what a meeting planner or event organizer is really looking for:
- What are you an expert in? Will you fit with the theme for my conference?
- think – speaking topics front and centre
- Do you understand that the conference is not about you?
- does your content talk about benefits to the audience AND to the corporation
- Do you have credibility on the subject matter?
- bio and awards etc.
- Are you any good?
- video – let them see your best stuff, in small doses
- Who have you spoken to before – and did they like you?
- audience testimonials
- Are you likely easy to work with? Will you show up on time and stay within your time limit? Will you go the extra mile for my attendees?
- organizer testimonials
- Are you a ‘pro’? Do you have all the tools I need handy so I do not have to pester you?
- is your media kit up to snuff
There are a lot more questions after these are answered, but the brutal honesty is right there. You have 15 seconds to answer the questions, or at the very least entice them to stay long enough to find the answers.
Use the design elements and content on your home page to answer these questions and you are one step closer to having a speaker website that makes a meeting planner more likely to say ‘yes!”