Simple directions to install GA4 on a WordPress website

Creating a Google Analytics 4 (GA4) account and installing it on a WordPress website involves a few steps. Let me explain the process in simple terms. If you already have a Google Analytics account – skip to Creating a G4A Account

Important note – if you are already a Pibworth customer and have your website maintained here – you don’t need to know any of this because we have already taken care of it for you!

If you do not already have a Google Analytics account created, you are going to have to create one. You must have a Gmail account to use Google Analytics.

  1. Sign into your Gmail account (make sure it is the account you want to be attached to your Analytics account. for instance, if you have a personal and a business Gmail address, I’d suggest using the business one.
  2. Visit and press ‘get started’
  3. In the “Admin” section, find the “Account” column and click on “Create Account.”
  4. Enter a name for your account. You can also adjust the data-sharing settings to choose what information you want to share with Google.
  5. Click “Next” to add the first property to your account.

Creating a GA4 Account:

  1. Once you’re signed in, click on “Start Measuring” or the “+ Create Property” button.
  2. You’ll be prompted to provide a name for your property (website). Enter a name that helps you identify it.
  3. Choose the platform type as “Web” since you want to install it on a WordPress website.
  4. In the next step, enter your website’s URL and select the appropriate industry category.
  5. Enable the data-sharing settings as per your preference and click on the “Create” button.
  6. Accept the terms of service if prompted, and your GA4 account will be created.

Simple directions to install GA4 on a WordPress website:

  1. Open your WordPress website’s admin dashboard.
  2. Go to the “Plugins” section and click on “Add New.”
  3. Search for the “GA4 by MonsterInsights” plugin and click on “Install Now.” This plugin simplifies the installation process.
  4. Once the plugin is installed, click on “Activate” to activate it.
  5. After activation, navigate to the plugin’s settings. You can find it under “Insights” in the WordPress admin menu.
  6. Click on “Authenticate with your Google account” and follow the on-screen instructions to connect your GA4 account.
  7. Once connected, select your GA4 property from the dropdown menu.
  8. Configure any additional settings as needed, such as enabling enhanced eCommerce tracking or excluding specific user roles from tracking.
  9. Finally, save your settings, and the GA4 tracking code will be added to your WordPress website automatically.

That’s it! with these simple directions to install GA4 on a WordPress website, you’ve created a GA4 account and installed it on your WordPress website. The tracking code will start collecting data about your website visitors, which you can view and analyze in your GA4 account. Remember to give it some time for the data to populate in your account.

I know, it looks like a lot of steps, and it IS a lot of steps. but it is not difficult if you follow them. The good news is, if you are already a Pibworth client (or you want to have your site maintained by our team) – we have already taken care of all of this for you! It is all part of the #Pibworthhug level of service.

About Lauren Pibworth

Lauren Pibworth is an internet marketing strategist specializing in growing the business of professional speakers. Lauren and her team of graphic designers, web developers and online product and course development and launch specialists work with speakers who want to diversify their revenue streams and move 'beyond the keynote' through smarter marketing solutions, delivered with care.

Lauren (an amateur sommelier) and her husband enjoy fine Ontario wines, great food and travel to exotic, warm destinations where they spend the majority of their time underwater - scuba diving.

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