Rising Stars: Custom Speaker Websites, Membership Sites and Online Courses
Need a custom solution built to support both your speaking business AND your online sales?
We are your team!
All of your marketing efforts are focused on driving your customers to this one place. Shouldn’t your website be spectacular?
Pibworth Professional Solutions has produced dozens of custom speaker websites. For over 12 years we have focused solely on the business’s of Professional Speakers (including several CSPs), thought-leaders, and consultants. We know what makes decision makers more likely to say ‘yes’ more often. We understand the speaking industry, what works and what doesn’t.
We also have extensive experience in combining your speaking business with your online product sales. Most top speakers do not rely on keynoting alone. They understand that in order to make it to the next income threshold they need passive income and they need to integrate those products into their talks. These days you need more than a book to get noticed. Online courses, membership sites, or online coaching and mentorship has become the gold standard.
We get it. That is why our custom speaker websites are so highly prized.
A few of our clients
No website or online program should ever move forward without a plan.
In fact, we never build a website without it.
The Planning Call
During our 45 minute deep dive planning call we will talk about your business plans moving forward, we will look at your existing marketing collateral and at all of the automations, systems and platforms you are currently using. On the call will be one of our our systems experts, the project manager who will be your point of contact as well as branding and marketing strategist, Lauren Pibworth.
After our planning call you will receive a detailed report outlining:
- exactly what platforms are the best choices for you
- the basic wireframe for your website/membership site/online course
- a home page content plan mock-up - showing you what elements will go where (and why)
- a clear roadmap of next steps to reach your project goals
This call is priced at $500, and once we proceed with your custom project, we will deduct $500 from your invoice.
This is a custom project, so it requires a custom quote and contract. After we have gathered all the necessary information, you will receive your quote, outlining the exact deliverables we have agreed to on the call.
At Pibworth we do what we say we will do, so we take the quote process seriously. Your quote and contract will be extremely detailed so you will know exactly what you are getting.
Each custom website project is assigned to an experienced project manager. It is their role to be your point of contact moving forward. They will introduce you to our workspace and help you gather all the elements we require to begin working together. They will in turn manage our team of copywriters, designers, web coders and e-commerce specialists to ensure your site meets the goals we set during our planning call.
Step 1 - Copy
We always start with content. It drives the design and helps keep us focused on the end goal - business building. Every paragraph needs to be crafted to help build credibility and trust and to establish value. Clients will only hire us if they think we are considerably more valuable than their outlay. Good copy clearly identifies who you serve, what you do and why it is important that those people solve that problem. Our custom websites include the services of our senior copywriter who writes for both the reader and for the search engines. SEO is built right into the copy that converts model.
Step 2 - Design
Before we begin coding, you will have the opportunity to review and approve the design. We make tweaks and changes here first and talk about flow and functionality before our coders begin. This gives us improved flexibility and customization with the overall look of your website.
Step 3 - Coding
Once we have an approved design, we begin the process of bringing your (and our) vision to life. We are able to add movement, flow and all the elements that make your site shine. We also add all of the ‘hidden’ ‘on page search engine optimization elements. Things like meta tags, image optimization and all of the things that can be so expensive to add afterwards. By building the SEO into the site from the start, you have a much greater advantage.
Membership and Online Course Programs
Often our custom sites include a store, membership site or online course. Each client’s needs are different and during our planning call we will have mapped out what you need. Whether you are hosting the elements within your WordPress site itself through plugins like MemberPress, AccessAlly or LearnDash or you want an all-in-one solution that is hosted elsewhere, but linked to your site like Thinkific, Kajabi, Kartra or Teachable we have experience in all of it. The key is - figuring out what you need.