Want to Book More Speaking Gigs?
Your Speaker Marketing Looks Fine. So Why Isn’t It Working?
Sure, you've got the goods to support your speaking business: a website, one-sheet, keynote descriptions. Maybe you wrote it yourself. Perhaps a template did the heavy lifting. Maybe AI polished it up. But inquiries are slow or even nonexistent, and you're not sure what the problem is.
We know. It's rarely about what you're saying… It's almost always about what you're not saying.
With decades of experience helping professional speakers book high-paying gigs and work steadily, we know exactly what's missing. And we're here to help you fix it. It's in your professional speaker positioning.
The kind of thing we catch in five minutes:
"Empowering Audiences to Reach Their Full Potential"
Sounds nice. Says nothing.
It’s not you.
It’s the starter.
Anyone can build a speaker website in an afternoon now, whether you write it yourself, grab a template, or let AI draft the copy. Any of those routes gets you live fast, looking perfectly professional.
Here’s the thing about a fast build, whichever way you got there: it’s built on basic parts. A few feel-good headlines, a little general copy about your subject matter expertise, and some simple calls to action. But it’s the same starting point thousands of other speakers reach for too: the same structure, the same phrases, the same threadbare promises.
The thing is, you can’t see it because it’s yours. The tagline that made sense to you reads as vague to a buyer. The story you love doesn’t connect to an urgent problem they’re trying to solve. Your homepage talks about you when it should be talking about them.
The result? Gigs you’re perfect for aren’t going to speakers who are better than you. They're going to speakers who make the same case faster and clearer.
Let us help you fix what you can’t see is broken
We’re not anti-AI, and we’re not anti-DIY. We agree that having a website up is better than not.
But if your digital marketing machine is missing key parts, you’re going to grind without any forward motion. We add:
The specific problem your buyer’s trying to solve. (Hint: it’s not your topic area; it’s the thing keeping them up at night that your talk fixes.)
Proof that builds trust in ten seconds, not a paragraph of credentials a stranger has to take on faith.
One clear next step, instead of five competing calls to action pulling in different directions.
The reason you are the obvious keynote pick, not just a qualified one.
A story that’s about their transformation, not your bio… the thing that turns “interesting person” into “book this speaker, stat!”
That’s the job. Not starting over. Finishing what you started, the way someone who’s spent their career in this industry — not general marketing — knows how to finish it.
Meet the PibFix Team
Lauren Pibworth
Positioning & Strategy
Lauren has spent over 20 years inside the speaker industry — not as a marketing generalist who added speakers to her roster, but building her whole career around one question: what actually makes a decision-maker say yes? She's built and fixed marketing for hundreds of professional speakers, and the results hold up: clients have added $50K to their speaking rates within a week of a new site, seen six figures in new revenue from clearer positioning, and doubled their lead flow just by fixing what wasn't working. She's not anti-AI - she uses it daily - but two decades in this specific industry have let her spot the difference between marketing that sounds finished and marketing that gets someone hired. She personally reviews every PibFix diagnosis.
Trudi R
Messaging & Copy
With more than three decades of experience in marketing, SEO-friendly copywriting, and digital culture, Trudi is dedicated to helping speakers and experts express themselves authentically through words, actions, and community-building content. Trudi is a special find for PibworthPS, bringing 8+ years of experience creating marketing content for speakers as co-owner of the speaker's bureau, Roth Talent Associates.
See it happen
Watch us take a real speaker's real website apart. We'll show you what’s holding them back, and how to put the pedal to the metal on their bookings.
Here are a few snapshots of recent Hot Seats that highlight what it is like to experience the professional speaker positioning PibFix!
Speaker Positioning: If It Needs Explaining, It Isn't Clear
Speaker Positioning: Your Audience Is More Than Demographics
Speaker Website Messaging: Make the Buyer the Hero
Speaker Positioning: Your Differentiator May Already Be There
Two ways to
work with us
Group Positioning Workshop
$997
Six to eight speakers, one room, working through the questions that decide how you position yourself: who you're really talking to, what you believe that your audience has to believe too, and what makes you the obvious choice instead of one option among forty.
Then it gets personal. Every participant gets a 30-minute 1:1 with Lauren or Trudi, booked within the week — built around a question only you brought to the table — plus a written next-steps sheet aimed at your own positioning, not a generic recap of the room.
You leave with clarity on your positioning — not a rebuilt website, not finished copy. The thinking everything else gets built on. For a lot of speakers, that's the piece that was missing all along.
Best if: you've got a decent foundation and mostly need help seeing it clearly.
Private PibFix Intensive
$3,995
All the same positioning work, one-on-one — and then we open up what you've actually built and go through it with you. Your website, your keynote descriptions, your one-sheet. This is where we stop talking in general terms and start pointing at your specific pages.
We go through it line by line and show you what to keep, change, rewrite, and rebuild — so you're never guessing about what to touch first.
And because it's just you in the room, we can work on it live — rewrite a headline with you on the spot, reshape a keynote description, show you how a weak section should actually read. You leave knowing what "better" looks like in your own words.
Best if: you want us in your actual material, not just your strategy.
Applying to the Workshop takes a minute, and most people are approved on the spot. If we need to check fit first, Lauren will talk to you before you pay anything. For the Private Intensive, the next step is a call with Lauren.
What happens after
That's up to you.
Some speakers take their new positioning and run with it themselves… That's a win, and it's done. Others want us to bring it to life for them. If that's you, we'll figure out what the work actually involves and quote it then. There's no set package, because no two speakers need the same thing.
Run with it yourself
Take the direction and put it to work on your own.
Your new positioning
Clarity on who you help, and how you help them win
Have us bring it to life
We'll scope the work and quote it then — no set package.
Not sure this is you?
PibFix is for speakers who already have the pieces: a website, speaking topics, a one-sheet, a profile, but suspect the positioning underneath them isn't strong enough.
Still building those pieces for the first time? Speaker Essentials takes you through the foundation and helps you create them.