How to Make the Most Out of Your Speaker Website Content

So, you’ve spent some time writing a lengthy and detailed blog post that will help your audience solve one of their main problems. You took some time to create engaging graphics and even added a nice video. You shared it once on Facebook and Twitter, but that’s just about it.

You were surprised when you looked at your Analytics a week later. Your views went up but immediately dropped the next day. You moved on and wrote another blog post and hoped you would do better next time.

Sure, as a speaker, there’s a lot you can share with your readers. There’s a lot of things to write about, that’s why you are not worrying too much about running out of topics.

How to Make the Most Out of Your Speaker Website Content

But think about the time you’ve spent working on your content for it not to reach its maximum potential.

It’s a shame when great content just sits on your website.

In my last blog post, I emphasized the importance of setting goals before creating your content. Of course, we all want to book a speaking gig, but that’s not just about it. We can ask people to sign up for our newsletters, build our online presence, or ask them to subscribe to our YouTube channels.

No matter what your goals are. The point is, that you won’t be able to meet them if your medium (your blog post or website content) is not being viewed or read.

You need to do something about it…

The good news is, that there are a lot of things you can do to make sure that the word gets out there.

Here are some things I normally do to make the most out of my every piece of content:

1. Create a content promotion plan

With all the online resources out there, it’s not enough to just share your content on your Facebook or Twitter. There are a lot of things you can do to make sure they reach your target audience.

Here are some things you can do as soon as your website content goes out:

  • Send an email blast to your list with your content link.
  • Share it on Facebook – On your Page, Personal Account, and your groups.
  • Share it on Twitter
  • Create a nice image and share it on Instagram. (Don’t forget to add the link to your bio)
  • Create a vertical image and share it on your Pinterest.
  • Share it on your LinkedIn account and page.
  • Share it on social bookmarking sites like Medium, Digg, Reddit, etc.
  • Create short video clips promoting it on Instagram stories – Ask them to swipe up.

Sharing your content is different from bombarding and over-promoting. That’s why it’s essential to have a well-thought-out content promotion plan so you can effectively schedule your content promotions.

2. Use content schedulers

I use different tools to ensure that my website content goes out regularly. For instance, I’ve used SocialBee, Hootsuite, Later.com, and MeetEdgar (to name a few) in sharing my content on different social media sites.

You just need to connect your social profiles on your tool, add your content, set when you want them to go out, and literally forget about it!

Some of these, like Later.com, have free accounts that you can use for up to 3 social profiles. Find one that matches your needs and meets your budget.

Now, most platforms will suppress posts (make them less visible) that are sent out using a scheduler, so my suggestion would be to post everything manually for the first month or so, then add it to the scheduler to continue to repurpose it for years to come. I have received calls from people who listened to a podcast I was a guest on 3 or 4 years ago. I know these were shared using a content scheduler and they still are being seen.

3. Update your evergreen content every 2 to 3 years and share them again using the same URL

You don’t always have to write new content. You need to make the most out of your best posts and articles.

Don’t forget about your old content. Use your Analytics to find your best-performing posts and pages, update them from time to time, and then republish them keeping the keyword and the URL the same, but with revised information. This is invaluable for your SEO.

I’ll tell you – Google loves this! Google is now focused on giving value to its readers, so when you update something that has proven to be valuable to your target audience, it means that you are making it even more valuable. If you play it right (optimize your posts, add target keywords, etc.), you will be rewarded.

So now go ahead and make the most out of your content!

About Lauren Pibworth

Lauren Pibworth is an internet marketing strategist specializing in growing the business of professional speakers. Lauren and her team of graphic designers, web developers and online product and course development and launch specialists work with speakers who want to diversify their revenue streams and move 'beyond the keynote' through smarter marketing solutions, delivered with care.

Lauren (an amateur sommelier) and her husband enjoy fine Ontario wines, great food and travel to exotic, warm destinations where they spend the majority of their time underwater - scuba diving.

You may also like:

roadblock

The Number One Roadblock that Stops Emerging Speakers from Launching a Successful Business

Sign up for your FREE Masterclass

Which Are You?

Take the next steps to building your speaking business by choosing which of the speaker types below fits you!