Lead generation is critical for every business
Is your business prepared to meet the future head on?
Lead generation forms or opt-ins are one of the best ways to grow your email list. And before you say, ‘but I’m a speaker – I don’t need a list”, let me tell you that you do. Among the multitude of things that a post COVID world has taught us, it is that marketing (and delivering) your products and services online is an essential part of any business.
If you want to generate leads online, then your business needs a strong opt-in. Period.
A lead generation form or a 'lead magnet' as it is sometimes called is something that you give to your ideal customers/clients in exchange for their contact information. Typically, people are very protective of their contact information so your lead magnet must be strong enough to entice them to hand over that information.
Is your website collecting the right leads for you? Does your opt-in 'stack up'?
Take this quiz and find out!
Is your current website mobile-friendly?
(can it be clearly seen and navigated on all devices?)
Why have you decided not to have a website?