How to install the Facebook pixel

If you want your website to stand out and be a better sales tool for your speaking business then you should definitely get a Facebook Pixel installed. This code will help you to track the interactions that happen on your site and give you the insights to create lookalike audiences and deliver smarter advertising strategies.

You can connect the Pixel to your site just by following these 5 easy steps.

  •  2. Connect to Data Source. Most of our clients use WordPress, so these instructions are for you. Select the “web” button and click “Get Started”.

Source: Facebook Events Manager

  • 3. Select Facebook pixel and click “Connect”.

Source: Facebook Events Manager

  • 4. Now it’s time to create the name of your pixel and add the WordPress URL (Facebook has default tools for these sites). This is your opportunity to be creative! Make sure to pick a name that fits your campaign.

Source: Facebook Events Manager

  • 5. Finally, install the pixel code on your website. If you’re using WordPress select the option “Use integration with partners” and choose the “WordPress” option. 
Facebook Pixel

Source: Pedro SEO – Youtube

This guide will help you to connect your Facebook pixel to your website easily and without any coding.

So, now you have an easy (and free) marketing tool that will help make the most of your future advertising strategies and content delivery. In addition, it will help you create and organize valuable audiences with clearer interests that will help your business grow faster!

About Lauren Pibworth

Lauren Pibworth is an internet marketing strategist specializing in growing the business of professional speakers. Lauren and her team of graphic designers, web developers and online product and course development and launch specialists work with speakers who want to diversify their revenue streams and move 'beyond the keynote' through smarter marketing solutions, delivered with care.

Lauren (an amateur sommelier) and her husband enjoy fine Ontario wines, great food and travel to exotic, warm destinations where they spend the majority of their time underwater - scuba diving.

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