Finding a Niche

Oh, this has been talked about almost to death – but I still get coaches, speakers and other business professionals coming to me and asking me how to “find their path” or “niche”. I’d like to share the process I went through in hopes it will help you.

When I started my business I knew I’d have to niche – the marketer in me said that was a no brainer.  To use my favourite niching analogy, fishing in a lake is a lot harder than fishing in a barrel. so I knew I needed to build my barrel, but I had no idea what kind of ‘fish’ to stock it with.  Yes, I just called my clients fish – get over it  😉

I opened an Excel document and made a list (a LONG list) of all the skills I had. I did not limit it to what I thought was ‘relevant’ work experience either.   I listed things like retail selling, managing people, training, talking to people, acting and singing, giving presentations, etc. in addition to the traditional ‘creating PowerPoint presentations’ kind of thing… Then I looked at the list and decided what I loved to do, and what I was just capable of. I rated the tasks from 1-10.

After that part was over, I sorted the document and looked only at the skills I had rated in the top 50% and did some research into what kinds of businesses would need those skills – and finally, from that list – who could PAY for it. I wanted to get PAID to do the things I loved to do.

Find what you love, find who will pay you to do what you love – THAT is where business success lies.

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About Lauren Pibworth

Lauren Pibworth is an internet marketing strategist specializing in growing the business of professional speakers. Lauren and her team of graphic designers, web developers and online product and course development and launch specialists work with speakers who want to diversify their revenue streams and move 'beyond the keynote' through smarter marketing solutions, delivered with care.

Lauren (an amateur sommelier) and her husband enjoy fine Ontario wines, great food and travel to exotic, warm destinations where they spend the majority of their time underwater - scuba diving.

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