Your website may be your number one marketing tool, how concerned are you about its future? A speaker website, like all websites, does have a shelf life. Technologies change, the way clients consume your material changes, and your business evolves. All of these things will affect the longevity of your current site.
One key element in planning your speaker website is to think future. When you look at your website plans, also look at your business plan. Your website should last you about 3-5 years, without major renovations, depending of course, on the growth of your business.
Look into the future and decide if any of these possibilities resonate with you:
- Do you have new products you want to develop?
- Is podcasting or video marketing in your future?
- Thinking of putting on your own event next year?
- Is your book finally going to be done?
- Are you working on a new keynote or adding a workshop or coaching into your model?
- Is it time for passive income?
Each of those possibilities will demand a different type of functionality built into your speaker website. If you start planning now – you can make things so much easier for your long term.
Also, never forget for whom you are developing this speaker website. Is your site speaking to decision-makers?
If your future speaking business is not “Crystal Clear” to you now, jot down some goals and make a plan. And as always, if you need help – click on the red box on the right hand side of your screen and book a consult. I am here to help.
