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Category: Internet Marketing

Canadian Anti-Spam Legislation – CALM DOWN

STOP RE-CONFIRMING YOUR EXISTING LIST IMMEDIATELY Yes it is true, the Canadian anti-spam legislation comes into effect July 1, and as Canadian businesspeople we must comply, but, have you actually read the documents? They state very clearly that starting July 1 we must have our confirmed (or double) opt ins in place,yes, but the legislation gives us 3 years to confirm […]

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‘Do it Themselves’ Advertising – Using testimonials in marketing

testimonial marketing

This blog will give you some great tips on leading your clients and audience members to give you an impactful case study testimonial that will resonate with prospects. Let’s eliminate the useless “that was great” testimonial from your site – and use testimonials as a marketing tool!!

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Are you qualifying leads, or giving your prospects a reason not to buy?

Recently a door to door salesman came to my door.   He opened the conversation with “Are you the home owner?”  I really did not want to talk to him, so I admit it – I lied.  I said “No, I rent”  The conversation ended abruptly with an immediate retreat and a “Ok, thank you” It got me thinking about […]

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Overcoming Newsletter Phobia

I admit it – I was a marketer without a newsletter.  Hang my head in shame…  I produce newsletters for clients all the time, why didn’t I have one.  I could say it was simply a case of the cobbler’s kids needing shoes, but if I was to be honest, I’d have to admit that it was also fear. Fear? […]

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Top Tips for creating a speaker website that converts

Is YOUR website doing all it can to grow your speaking business? Are you sure??

Which Are You?

Take the next steps to building your speaking business by choosing which of the speaker types below fits you!

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Top Tips for creating a speaker website that converts

Is YOUR website doing all it can to grow your speaking business? Are you sure??