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Pibworth Blog

Fun with Marketing

Marketing should be fun. Aren’t you tired of yawning and rolling your eyes whenever you see an ad? I get it, let’s make marketing fun again!

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Market Research – The Missing Foundation in Marketing

Are your marketing initiatives falling apart?  Are you “building it” – but no one comes?  It could be that your marketing is missing its foundation. It is said that a house built on shifting sand cannot stand, and the same is said of marketing and business in general.  I would hope that when you built your business, you invested some […]

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Marketing with Meaning for Speakers – an Overview

While basking in the sun this Christmas holiday, I read an amazing book by Bob Gilbreath, called “The Next Evolution of Marketing”.   His main focus was how “Interruptive Marketing” was dead and was being replaced with “Marketing with Meaning”.  I define Interruptive Marketing as the kind of marketing that forces you to stop doing whatever you were doing, to listen […]

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Are you qualifying leads, or giving your prospects a reason not to buy?

Recently a door-to-door salesman came to my door.   He opened the conversation with “Are you the homeowner?”  I really did not want to talk to him, so I admit it – I lied.  I said “No, I rent”  The conversation ended abruptly with an immediate retreat and an “Ok, thank you”. It got me thinking about how we are […]

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wow

Top Tips for creating a speaker website that converts

Is YOUR website doing all it can to grow your speaking business? Are you sure??

Which Are You?

Take the next steps to building your speaking business by choosing which of the speaker types below fits you!

Emerging Speaker
Rising Star
Seasoned Pro
Sarah McVanel

Lauren truly is service oriented. A positive voice of calm, a strategic marketing visionary, a dedicated provider of value, Lauren is committed to her clients' success 100% of the time.

Sarah McVanel, MSc, CSP, PCC, CHRL, CSODP

Keynote Speaker, Coach
client since 2016

Beverly Beuermann-King, CSP

The PibworthPS team built my new custom website (which I am happy to say has been instrumental in producing increased bookings). I have received several positive comments on the design, and I was impressed by how responsive they were to my ideas and needs.

Beverly Beuermann-King, CSP

Professional Speaker,
client since 2017

Clare Kumar

I was looking for a marketing-savvy team to help create a new website around my rebrand. I thoroughly enjoyed the process of working with her designer, Caley. Even though we never met in person, communication was fluid and seemed effortless. Lauren and her team not only made it happen but made it better.

Clare Kumar

Productivity Catalyst, Speaker and Consultant
client since 2017

Susan Luke Evans

Lauren Pibworth is a consummate professional who knows the art and craft of website design and marketing. She is an exceptionally good listener and “translator” of my thoughts and ideas, which allows me to then benefit from her expertise and end up with a professional website that looks and sounds like me.

Susan Luke Evans, CSP

Global Speaking Fellow
client since 2017

Linda Edgecombe

Lauren and her team jumped in immediately when we had issues with our previous providers. They ‘fixed’ a broken membership site and sales funnel – and built a second membership site which we now sell as an addon in our keynotes.

We have found them to be responsive, and easy to work with.

Linda Edgecombe, CSP

Client since 2017

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