Pibworth Blog

The Trouble with List Building

A way to know if your list building is actually doing you more good that wrong is to look at it from a clients’ perspective. Are you approaching to them to build a relationship or to sell?

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Why traditional 'Speak to Sell' is Dying

Of course, I don’t want you to go out of business! What I mean is that clients are no longer looking for you to sell just for the sake of selling. They want real results and a real business relationship with you!

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Unconventional Brand Authenticity – Being Real in your Brand

Brand authenticity is the new queen. Today we care who the person or company IS with whom we are doing business.

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Declutter your Marketing Plan

It’s a tale as old as time: not because we do more means that our plans will give us the results we want. Sometimes we need to declutter, and focus our strategies on what actually works

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Fun with Marketing

Marketing should be fun. Aren’t you tired of yawning and rolling your eyes whenever you see an ad? I get it, let’s make marketing fun again!

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Market Research – The Missing Foundation in Marketing

Are your marketing initiatives falling apart?  Are you “building it” – but no one comes?  It could be that your marketing is missing its foundation. It is said that a house built on shifting sand cannot stand, and the same is said of marketing and business in general.  I would hope that when you built your business, you invested some […]

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Marketing with Meaning for Speakers – an Overview

While basking in the sun this Christmas holiday, I read an amazing book by Bob Gilbreath, called “The Next Evolution of Marketing”.   His main focus was how “Interruptive Marketing” was dead and was being replaced with “Marketing with Meaning”.  I define Interruptive Marketing as the kind of marketing that forces you to stop doing whatever you were doing, to listen […]

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Are you qualifying leads, or giving your prospects a reason not to buy?

Recently a door-to-door salesman came to my door.   He opened the conversation with “Are you the homeowner?”  I really did not want to talk to him, so I admit it – I lied.  I said “No, I rent”  The conversation ended abruptly with an immediate retreat and an “Ok, thank you”. It got me thinking about how we are […]

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leads

Lead Generation is Critical

You’ve got the sales and you’ve got the marketing that’s bringing more visitors to your site everyday… but are you really taking advantage of all the juicy potential those visitors are bringing each time they find you?

Which Are You?

Take the next steps to building your speaking business by choosing which of the speaker types below fits you!