Pibworth Blog
Of course, I don’t want you to go out of business! What I mean is that clients are no longer looking for you to sell just for the sake of selling. They want real results and a real business relationship with you!
Read More...Brand authenticity is the new queen. Today we care who the person or company IS with whom we are doing business.
Read More...It’s a tale as old as time: not because we do more means that our plans will give us the results we want. Sometimes we need to declutter, and focus our strategies on what actually works
Read More...Marketing should be fun. Aren’t you tired of yawning and rolling your eyes whenever you see an ad? I get it, let’s make marketing fun again!
Read More...Are your marketing initiatives falling apart? Are you “building it” – but no one comes? It could be that your marketing is missing its foundation. It is said that a house built on shifting sand cannot stand, and the same is said of marketing and business in general. I would hope that when you built your business, you invested some […]
Read More...While basking in the sun this Christmas holiday, I read an amazing book by Bob Gilbreath, called “The Next Evolution of Marketing”. His main focus was how “Interruptive Marketing” was dead and was being replaced with “Marketing with Meaning”. I define Interruptive Marketing as the kind of marketing that forces you to stop doing whatever you were doing, to listen […]
Read More...Recently a door-to-door salesman came to my door. He opened the conversation with “Are you the homeowner?” I really did not want to talk to him, so I admit it – I lied. I said “No, I rent” The conversation ended abruptly with an immediate retreat and an “Ok, thank you”. It got me thinking about how we are […]
Read More...Which Are You?
Take the next steps to building your speaking business by choosing which of the speaker types below fits you!