I had to come up with a way to make video marketing for speakers easy. I knew that video marketing would work for my clients. I knew that decision makers were looking for video and I knew that optimizing their speaker websites would be much easier if we included video elements.Read More...
It seems that privacy breaches are everywhere and the world is responding. Just as Canada shook up the online marketing world when it implemented The Canadian Anti-Spam Law (CASL) a few years ago, the European Union has now introduced its own set of requirements when dealing with data the General Data Protection Regulation (GDPR). And again, for many, the law […]Read More...
The fact that I had previously been an amateur sommelier came up at a recent convention of the Canadian Association of Professional Speakers. I was there speaking about marketing and building websites that get gigs, and more than a few people were fascinated about what on earth got me from there to here. I started my wine career in retail. […]Read More...
Every good speaker website has a crucial element: a sizzle reel. But this is not only a video of you talking to the camera. There are good sizzle reels and bad ones. Do you want yours to be great? Then read here!Read More...
Recently I was asked to map out a campaign that focused only on brand awareness – not necessarily on selling a specific product or service. Here are 6 of my favourite ways to drive brand awareness.Read More...
Well, it has finally happened. Google has started to penalize sites without a security certificate installed. In the old days, you were rewarded with SEO points if you did have a security certificate, but now they are getting serious.Read More...
Do you want meeting planners and organizers to call YOU, instead of waiting for a Call for Speakers to be posted and competing against the masses? Then you’ve arrived to the right articleRead More...
Sales vs Services. They seem similar, right? But in fact they are very different experiences that can cost you your business.Read More...
When it comes to your biography or website, there is no “one-size-fits-all” solution! You are unique and everything you do should be too!Read More...
Which Are You?
Take the next steps to building your speaking business by choosing which of the speaker types below fits you!
Lauren truly is service oriented. A positive voice of calm, a strategic marketing visionary, a dedicated provider of value, Lauren is committed to her clients' success 100% of the time.
Sarah McVanel, MSc, CSP, PCC, CHRL, CSODP
Keynote Speaker, Coach
client since 2016
The PibworthPS team built my new custom website (which I am happy to say has been instrumental in producing increased bookings). I have received several positive comments on the design, and I was impressed by how responsive they were to my ideas and needs.
Beverly Beuermann-King, CSP
client since 2017
I was looking for a marketing-savvy team to help create a new website around my rebrand. I thoroughly enjoyed the process of working with her designer, Caley. Even though we never met in person, communication was fluid and seemed effortless. Lauren and her team not only made it happen but made it better.
Productivity Catalyst, Speaker and Consultant
client since 2017
Lauren Pibworth is a consummate professional who knows the art and craft of website design and marketing. She is an exceptionally good listener and “translator” of my thoughts and ideas, which allows me to then benefit from her expertise and end up with a professional website that looks and sounds like me.
Susan Luke Evans, CSP
Global Speaking Fellow
client since 2017
Lauren and her team jumped in immediately when we had issues with our previous providers. They ‘fixed’ a broken membership site and sales funnel – and built a second membership site which we now sell as an addon in our keynotes.
We have found them to be responsive, and easy to work with.