Pibworth Blog
Sometimes it feels like Facebook seems to choose ‘random’ photos from your page, or always picks up your profile pis, or logo. Here is the fix.
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Oh marketing funnels, those sneaky, slimy ‘salesy’ things… I’ll be honest, sometimes I dislike the funnel process as much as you do, but is the actual funnel, the sales style, the product? Let’s examine a few and see if we can get to the root of why some work and some don’t – and how you can decide which is the best for you.
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Is a meeting planner page necessary for a speaker website today? It’s important to have everything in one place but is a “meeting planner page” the right place?
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You don’t have to say it all. If you do, you might fall into the dangers of mixed marketing messages.
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Our last post covered the five essential elements of your marketing video. Now, we’re going to focus on how to structure those key elements that will optimize your video and keep your audience watching and coming back for more. Start with the hook. We live in a society where people want instant gratification. Therefore, with your hook, you tell people […]
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I had to come up with a way to make video marketing for speakers easy. I knew that video marketing would work for my clients. I knew that decision makers were looking for video and I knew that optimizing their speaker websites would be much easier if we included video elements.
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Facebook has announced that it will no longer let third-party apps like Hootsuite, CoSchedule, Buffer, Meet Edgar etc. publish scheduled posts to personal profiles. Read the actual Facebook blog post here. That means no more pre-scheduled posts to our personal pages. I’m a little ticked… Honestly, more than a little ticked. In fact, I went live to talk aout it. […]
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It seems that privacy breaches are everywhere and the world is responding. Just as Canada shook up the online marketing world when it implemented The Canadian Anti-Spam Law (CASL) a few years ago, the European Union has now introduced its own set of requirements when dealing with data the General Data Protection Regulation (GDPR). And again, for many, the law […]
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The fact that I had previously been an amateur sommelier came up at a recent convention of the Canadian Association of Professional Speakers. I was there speaking about marketing and building websites that get gigs, and more than a few people were fascinated about what on earth got me from there to here. I started my wine career in retail. […]
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Top Tips for creating a speaker website that converts
Is YOUR website doing all it can to grow your speaking business? Are you sure??
Which Are You?
Take the next steps to building your speaking business by choosing which of the speaker types below fits you!
Lauren truly is service oriented. A positive voice of calm, a strategic marketing visionary, a dedicated provider of value, Lauren is committed to her clients' success 100% of the time.
Sarah McVanel, MSc, CSP, PCC, CHRL, CSODP
Keynote Speaker, Coach
client since 2016
The PibworthPS team built my new custom website (which I am happy to say has been instrumental in producing increased bookings). I have received several positive comments on the design, and I was impressed by how responsive they were to my ideas and needs.
Beverly Beuermann-King, CSP
Professional Speaker,
client since 2017
I was looking for a marketing-savvy team to help create a new website around my rebrand. I thoroughly enjoyed the process of working with her designer, Caley. Even though we never met in person, communication was fluid and seemed effortless. Lauren and her team not only made it happen but made it better.
Clare Kumar
Productivity Catalyst, Speaker and Consultant
client since 2017
Lauren Pibworth is a consummate professional who knows the art and craft of website design and marketing. She is an exceptionally good listener and “translator” of my thoughts and ideas, which allows me to then benefit from her expertise and end up with a professional website that looks and sounds like me.
Susan Luke Evans, CSP
Global Speaking Fellow
client since 2017
Lauren and her team jumped in immediately when we had issues with our previous providers. They ‘fixed’ a broken membership site and sales funnel – and built a second membership site which we now sell as an addon in our keynotes.
We have found them to be responsive, and easy to work with.
