Pibworth Blog

How to Create a Lead Magnet Quiz part 2

How to Create a Lead Magnet Quiz for A speakng business - PART 2

The Results The results you ask.  Why write the results before the questions? Because the results have to reflect the questions you ask. Just as when you write your presentations, you begin knowing what the learning outcome is, you should create your quiz knowing what the results are.  If the goal is to create a lead magnet quiz that includes […]

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How to Create your Lead Magnet Quiz -part 1

How to Create your Lead Magnet Quiz -part 1

As with every marketing campaign, and yes, a lead magnet quiz is the beginning of a marketing campaign, we begin with the strategy. What’s your Goal? There are four main types of quizzes and each has a specific goal and outcome. Your first step is always to determine why you are creating the quiz, and what you want that quiz […]

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What quiz style should I use for my speaking business?

What quiz style should I use for my speaking business

There are many types of quizzes you can create for your speaking business, but let’s focus on the four main quiz styles. The Personality Quiz: The most popular quiz to use as a lead magnet because it brings the ‘fun factor’. Right now, it seems everyone wants to know their personality type, or their celebrity style, what their brand colours […]

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Polls, Surveys, and Quizzes

Polls, Surveys, and Quizzes

Part 1 of a 6-part series on Creating a Quiz as a Lead Magnet. Today I hear the words polls, quizzes, and surveys used interchangeably, but they aren’t the same things at all.  Each has a different feel and provides a different outcome.  Let’s look at them individually. Polls An election poll is a familiar term, and it is one […]

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When your Idol is in the Audience

When your Idol is in your Audience(1)

What happens when your idols are in your audience? I think we all have them. The business crushes. Those individuals whose work we respect as much as we appreciate the ‘who they are’ aspect as well. What happens when these crushes are in your audience? How do you handle it?

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How to Make the Most Out of Your Speaker Website Content

How to Make the Most Out of Your Speaker Website Content

So, you’ve spent some time writing a lengthy and detailed blog post that will help your audience solve one of their main problems. You took some time to create engaging graphics and even added a nice video. You shared it once on Facebook and Twitter, but that’s just about it. You were surprised when you looked at your Analytics a […]

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How to Write a Compelling Headline for your Speaker Website

I have written so many posts about creating a Speaker Website that Sells, from your bio to your meeting professionals page, but the truth is your compelling headline may be the most important thing you write for your website. Your headline might be the ONLY thing your prospect reads, so you have got to make it count. But remember, don’t […]

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Wrong pic showing when you share your Facebook post?

Sometimes it feels like Facebook seems to choose ‘random’ photos from your page, or always picks up your profile pis, or logo. Here is the fix.

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Marketing Funnels

Oh marketing funnels, those sneaky, slimy ‘salesy’ things… I’ll be honest, sometimes I dislike the funnel process as much as you do, but is the actual funnel, the sales style, the product? Let’s examine a few and see if we can get to the root of why some work and some don’t – and how you can decide which is the best for you.

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Is the Meeting Planner Page Obsolete?

re Meeting Planner Pages Obsolete on Speaker Websites?

Is a meeting planner page necessary for a speaker website today? It’s important to have everything in one place but is a “meeting planner page” the right place?

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leads

Lead Generation is Critical

You’ve got the sales and you’ve got the marketing that’s bringing more visitors to your site everyday… but are you really taking advantage of all the juicy potential those visitors are bringing each time they find you?

Which Are You?

Take the next steps to building your speaking business by choosing which of the speaker types below fits you!