Pibworth Blog

A Comprehensive List of Lead Magnets (part 2)

Comprehensive List of Great Lead Magnets

Educational Lead Magnet Ideas Educational lead magnets teach users about a specific topic that is highly relevant to your offerings. These lead magnets help users to understand why they need your product or service, so they’ll be more likely to purchase. The best part about educational lead magnets is that they position you as the expert or authority in your […]

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A Comprehensive List of Lead Magnets (part 1)

Comprehensive List of Great Lead Magnets

Opt-in forms or lead magnets are one of the best ways to grow your email list.  And before you say, ‘but I’m a speaker – I don’t need a list”, let me tell you that you do. Among the multitude of things that a post COVID world has taught us, it is that marketing (and delivering) your products and services […]

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Happy Anniversary Pibworth

Pibworth

I almost missed it this year. The 13th anniversary of the conception and opening of Pibworth Professional Solutions. I thought it might be fun to share with you a little bit of the history of those 13 years. How PibworthPS came to be Some of you know this story, but many do not. I had been married to my wonderful […]

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What Makes a Great Lead Magnet?

What Makes a Great Lead Magnet

A lead magnet or Irresistible Free Offer (IFO) or “opt-in” is something that you give to your ideal customers/clients in exchange for their contact information.  Typically, people are very protective of their contact information so your lead magnet must be strong enough to entice them to hand over that information. There are several things that your opt-in should do if […]

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Content Repurposing – Making the Most of Your Content

In today’s reality, in any reality, leaving money on the table is a poor business decision. As business owners, we have to be fiscally responsible in how we use our money (what we spend vs. what we keep, follow up procedures etc.) but we also need to be responsible for how we leverage our time and our skills and knowledge. […]

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Remote Speaking Re-Imagined

remote speaking, virtual speaking

There is so much talk right now around “What will happen to the speaking business?” The truth is, we do not know. Not for sure. We know that what ‘was’ will likely never be again – and we know that what ‘is’ is temporary. What ‘will be’ is yet to be determined. What ‘will be’ will be born out of […]

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Critical Decision Making in Uncertain Times

critical decision making

Today’s world is changing fast enough to make our heads spin. A tiny virus has brought the world to a virtual standstill and the need to decide our best options for survival when the stakes are high means critical decision making has become even more imperative. How do you know if you are doing the right thing? I have watched […]

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WordPress Website Maintenance Checklist

WordPress Website Maintenance Checklist

You have a beautiful new website, now you need to know how to take care of it. By completing monthly website maintenance you greatly reduce a variety of potential problems, such as decreasing the likelihood it’ll be hacked, decreasing load speeds, and improving your search engine rankings. This WordPress Website Maintenance Checklist provides the steps that you should follow regularly […]

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Lead Generating Quizzes and Going Viral

lead generating quizzes going viral

We have learned a lot about creating quizzes in this series. We talked about the difference between polls surveys and quizzes, the four main quiz styles and we learned how to create a quiz for your own speaking business, but there are still a few general guidelines that we always have to remember. Give participants an option to get their […]

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Mandatory opt-ins. The Pros and Cons

The Pros and Cons of the 'Forced Opt-in'

In my blog series on creating quizzes to help grow your email list, I opened up a can of worms. I suggested including the option to ‘skip this step’ when requesting the email address of the person taking the quiz. In other words, they can take the quiz and get the results (or at least some of the results) WITHOUT […]

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leads

Lead Generation is Critical

You’ve got the sales and you’ve got the marketing that’s bringing more visitors to your site everyday… but are you really taking advantage of all the juicy potential those visitors are bringing each time they find you?

Which Are You?

Take the next steps to building your speaking business by choosing which of the speaker types below fits you!