Pibworth Blog
You have a beautiful new website, now you need to know how to take care of it. By completing monthly website maintenance you greatly reduce a variety of potential problems, such as decreasing the likelihood it’ll be hacked, decreasing load speeds, and improving your search engine rankings. This WordPress Website Maintenance Checklist provides the steps that you should follow regularly […]
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We have learned a lot about creating quizzes in this series. We talked about the difference between polls surveys and quizzes, the four main quiz styles and we learned how to create a quiz for your own speaking business, but there are still a few general guidelines that we always have to remember. Give participants an option to get their […]
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In my blog series on creating quizzes to help grow your email list, I opened up a can of worms. I suggested including the option to ‘skip this step’ when requesting the email address of the person taking the quiz. In other words, they can take the quiz and get the results (or at least some of the results) WITHOUT […]
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The Results The results you ask. Why write the results before the questions? Because the results have to reflect the questions you ask. Just as when you write your presentations, you begin knowing what the learning outcome is, you should create your quiz knowing what the results are. If the goal is to create a lead magnet quiz that includes […]
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As with every marketing campaign, and yes, a lead magnet quiz is the beginning of a marketing campaign, we begin with the strategy. What’s your Goal? There are four main types of quizzes and each has a specific goal and outcome. Your first step is always to determine why you are creating the quiz, and what you want that quiz […]
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There are many types of quizzes you can create for your speaking business, but let’s focus on the four main quiz styles. The Personality Quiz: The most popular quiz to use as a lead magnet because it brings the ‘fun factor’. Right now, it seems everyone wants to know their personality type, or their celebrity style, what their brand colours […]
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Part 1 of a 6-part series on Creating a Quiz as a Lead Magnet. Today I hear the words polls, quizzes, and surveys used interchangeably, but they aren’t the same things at all. Each has a different feel and provides a different outcome. Let’s look at them individually. Polls An election poll is a familiar term, and it is one […]
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What happens when your idols are in your audience? I think we all have them. The business crushes. Those individuals whose work we respect as much as we appreciate the ‘who they are’ aspect as well. What happens when these crushes are in your audience? How do you handle it?
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So, you’ve spent some time writing a lengthy and detailed blog post that will help your audience in solving one of their main problems. You took some time in creating engaging graphics and even added a nice video. You shared it once on Facebook and Twitter, but that’s just about it. You were surprised when you looked at your Analytics […]
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I have written so many posts about creating a Speaker Website that Sells, from your bio to your meeting professionals page, but the truth is your compelling headline may be the most important thing you write for your website. Your headline might be the ONLY thing your prospect reads, so you have got to make it count. But remember, don’t […]
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Top Tips for creating a speaker website that converts
Is YOUR website doing all it can to grow your speaking business? Are you sure??
Which Are You?
Take the next steps to building your speaking business by choosing which of the speaker types below fits you!
Lauren truly is service oriented. A positive voice of calm, a strategic marketing visionary, a dedicated provider of value, Lauren is committed to her clients' success 100% of the time.
Sarah McVanel, MSc, CSP, PCC, CHRL, CSODP
Keynote Speaker, Coach
client since 2016
The PibworthPS team built my new custom website (which I am happy to say has been instrumental in producing increased bookings). I have received several positive comments on the design, and I was impressed by how responsive they were to my ideas and needs.
Beverly Beuermann-King, CSP
Professional Speaker,
client since 2017
I was looking for a marketing-savvy team to help create a new website around my rebrand. I thoroughly enjoyed the process of working with her designer, Caley. Even though we never met in person, communication was fluid and seemed effortless. Lauren and her team not only made it happen but made it better.
Clare Kumar
Productivity Catalyst, Speaker and Consultant
client since 2017
Lauren Pibworth is a consummate professional who knows the art and craft of website design and marketing. She is an exceptionally good listener and “translator” of my thoughts and ideas, which allows me to then benefit from her expertise and end up with a professional website that looks and sounds like me.
Susan Luke Evans, CSP
Global Speaking Fellow
client since 2017
Lauren and her team jumped in immediately when we had issues with our previous providers. They ‘fixed’ a broken membership site and sales funnel – and built a second membership site which we now sell as an addon in our keynotes.
We have found them to be responsive, and easy to work with.
