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Pibworth Blog

What Makes a Great Lead Magnet?

What Makes a Great Lead Magnet

A lead magnet or Irresistible Free Offer (IFO) or “opt-in” is something that you give to your ideal customers/clients in exchange for their contact information.  Typically, people are very protective of their contact information so your lead magnet must be strong enough to entice them to hand over that information. There are several things that your opt-in should do if […]

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Content Repurposing – Making the Most of Your Content

In today’s reality, in any reality, leaving money on the table is a poor business decision. As business owners, we have to be fiscally responsible in how we use our money (what we spend vs. what we keep, follow up procedures etc.) but we also need to be responsible for how we leverage our time and our skills and knowledge. […]

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Remote Speaking Re-Imagined

remote speaking, virtual speaking

There is so much talk right now around “What will happen to the speaking business?” The truth is, we do not know. Not for sure. We know that what ‘was’ will likely never be again – and we know that what ‘is’ is temporary. What ‘will be’ is yet to be determined. What ‘will be’ will be born out of […]

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Critical Decision Making in Uncertain Times

critical decision making

Today’s world is changing fast enough to make our heads spin. A tiny virus has brought the world to a virtual standstill and the need to decide our best options for survival when the stakes are high means critical decision making has become even more imperative. How do you know if you are doing the right thing? I have watched […]

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WordPress Website Maintenance Checklist

WordPress Website Maintenance Checklist

You have a beautiful new website, now you need to know how to take care of it. By completing monthly website maintenance you greatly reduce a variety of potential problems, such as decreasing the likelihood it’ll be hacked, decreasing load speeds, and improving your search engine rankings. This WordPress Website Maintenance Checklist provides the steps that you should follow regularly […]

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Lead Generating Quizzes and Going Viral

lead generating quizzes going viral

We have learned a lot about creating quizzes in this series. We talked about the difference between polls surveys and quizzes, the four main quiz styles and we learned how to create a quiz for your own speaking business, but there are still a few general guidelines that we always have to remember. Give participants an option to get their […]

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Mandatory opt-ins. The Pros and Cons

The Pros and Cons of the 'Forced Opt-in'

In my blog series on creating quizzes to help grow your email list, I opened up a can of worms. I suggested including the option to ‘skip this step’ when requesting the email address of the person taking the quiz. In other words, they can take the quiz and get the results (or at least some of the results) WITHOUT […]

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How to Create a Lead Magnet Quiz part 2

How to Create a Lead Magnet Quiz for A speakng business - PART 2

The Results The results you ask.  Why write the results before the questions? Because the results have to reflect the questions you ask. Just as when you write your presentations, you begin knowing what the learning outcome is, you should create your quiz knowing what the results are.  If the goal is to create a lead magnet quiz that includes […]

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How to Create your Lead Magnet Quiz -part 1

How to Create your Lead Magnet Quiz -part 1

As with every marketing campaign, and yes, a lead magnet quiz is the beginning of a marketing campaign, we begin with the strategy. What’s your Goal? There are four main types of quizzes and each has a specific goal and outcome. Your first step is always to determine why you are creating the quiz, and what you want that quiz […]

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What quiz style should I use for my speaking business?

What quiz style should I use for my speaking business

There are many types of quizzes you can create for your speaking business, but let’s focus on the four main quiz styles. The Personality Quiz: The most popular quiz to use as a lead magnet because it brings the ‘fun factor’. Right now, it seems everyone wants to know their personality type, or their celebrity style, what their brand colours […]

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wow

Top Tips for creating a speaker website that converts

Is YOUR website doing all it can to grow your speaking business? Are you sure??

Which Are You?

Take the next steps to building your speaking business by choosing which of the speaker types below fits you!

Emerging Speaker
Rising Star
Seasoned Pro
Sarah McVanel

Lauren truly is service oriented. A positive voice of calm, a strategic marketing visionary, a dedicated provider of value, Lauren is committed to her clients' success 100% of the time.

Sarah McVanel, MSc, CSP, PCC, CHRL, CSODP

Keynote Speaker, Coach
client since 2016

Beverly Beuermann-King, CSP

The PibworthPS team built my new custom website (which I am happy to say has been instrumental in producing increased bookings). I have received several positive comments on the design, and I was impressed by how responsive they were to my ideas and needs.

Beverly Beuermann-King, CSP

Professional Speaker,
client since 2017

Clare Kumar

I was looking for a marketing-savvy team to help create a new website around my rebrand. I thoroughly enjoyed the process of working with her designer, Caley. Even though we never met in person, communication was fluid and seemed effortless. Lauren and her team not only made it happen but made it better.

Clare Kumar

Productivity Catalyst, Speaker and Consultant
client since 2017

Susan Luke Evans

Lauren Pibworth is a consummate professional who knows the art and craft of website design and marketing. She is an exceptionally good listener and “translator” of my thoughts and ideas, which allows me to then benefit from her expertise and end up with a professional website that looks and sounds like me.

Susan Luke Evans, CSP

Global Speaking Fellow
client since 2017

Linda Edgecombe

Lauren and her team jumped in immediately when we had issues with our previous providers. They ‘fixed’ a broken membership site and sales funnel – and built a second membership site which we now sell as an addon in our keynotes.

We have found them to be responsive, and easy to work with.

Linda Edgecombe, CSP

Client since 2017

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