Pibworth Blog
Recently, we published a series of blogs all about generating leads and building your list using lead magnets. For your convenience, the series is summed up in this single post below. A lead magnet, opt-in or irresistible free offer (IFO) What is it? Why do I need it? How do I get one? Your client won’t give you permission to […]
Read More...Entertaining Lead Magnet Ideas Some lead magnets don’t need to be particularly useful or educational– they can simply entertain. Let’s take a look at some entertaining lead magnet examples… Quiz A quiz is quite possibly the most entertaining lead magnet on this list, and that’s why it converts so well! A quiz has the user answer a series of questions […]
Read More...Educational Lead Magnet Ideas Educational lead magnets teach users about a specific topic that is highly relevant to your offerings. These lead magnets help users to understand why they need your product or service, so they’ll be more likely to purchase. The best part about educational lead magnets is that they position you as the expert or authority in your […]
Read More...Opt-in forms or lead magnets are one of the best ways to grow your email list. And before you say, ‘but I’m a speaker – I don’t need a list”, let me tell you that you do. Among the multitude of things that a post COVID world has taught us, it is that marketing (and delivering) your products and services […]
Read More...I almost missed it this year. The 13th anniversary of the conception and opening of Pibworth Professional Solutions. I thought it might be fun to share with you a little bit of the history of those 13 years. How PibworthPS came to be Some of you know this story, but many do not. I had been married to my wonderful […]
Read More...A lead magnet or Irresistible Free Offer (IFO) or “opt-in” is something that you give to your ideal customers/clients in exchange for their contact information. Typically, people are very protective of their contact information so your lead magnet must be strong enough to entice them to hand over that information. There are several things that your opt-in should do if […]
Read More...In today’s reality, in any reality, leaving money on the table is a poor business decision. As business owners, we have to be fiscally responsible in how we use our money (what we spend vs. what we keep, follow up procedures etc.) but we also need to be responsible for how we leverage our time and our skills and knowledge. […]
Read More...There is so much talk right now around “What will happen to the speaking business?” The truth is, we do not know. Not for sure. We know that what ‘was’ will likely never be again – and we know that what ‘is’ is temporary. What ‘will be’ is yet to be determined. What ‘will be’ will be born out of […]
Read More...Today’s world is changing fast enough to make our heads spin. A tiny virus has brought the world to a virtual standstill and the need to decide our best options for survival when the stakes are high means critical decision making has become even more imperative. How do you know if you are doing the right thing? I have watched […]
Read More...You have a beautiful new website, now you need to know how to take care of it. By completing monthly website maintenance you greatly reduce a variety of potential problems, such as decreasing the likelihood it’ll be hacked, decreasing load speeds, and improving your search engine rankings. This WordPress Website Maintenance Checklist provides the steps that you should follow regularly […]
Read More...Which Are You?
Take the next steps to building your speaking business by choosing which of the speaker types below fits you!