Pibworth Blog
I have written so many posts about creating a Speaker Website that Sells, from your bio to your meeting professionals page, but the truth is your compelling headline may be the most important thing you write for your website. Your headline might be the ONLY thing your prospect reads, so you have got to make it count. But remember, don’t...
Read More...If this post was a Facebook status it would say “Relationship with Marketing Funnels – It’s complicated. Oh funnels, those sneaky, slimy ‘salesy‘ things… I’ll be honest, sometimes I dislike the funnel process as much as you do, but is the actual funnel, the sales style, the product? Let’s examine a few and see if we can get to the...
Read More...How’s that for provocative question? Has the meeting planner page on your speaker website become obsolete? For years I (along with other fellow experts in speaker marketing) have preached the need for a meeting planner page. “Have everything in one place,” we said. “Make it easy for decision-makers to hire and work with you.” We aren’t wrong. Those things are...
Read More...Something new this way comes… A new WordPress editor tool called Gutenberg. And if you are like most of the population, ‘new’ can feel either a bit scary or like a new challenge. But the good news is, it isn’t scary, or particularly challenging. I have found it to be very intuitive, with a few ‘quirks’ that are easily overcome....
Read More...Our last post covered the five essential elements of your marketing video. Now, we’re going to focus on how to structure those key elements that will optimize your video and keep your audience watching and coming back for more. Start with the hook. We live in a society where people want instant gratification. Therefore, with your hook, you tell people...
Read More...“Oh, I could never do videos – I hate how I look on camera” “No way man, it looks way too hard. I’m too busy to do that” ‘I don’t have a professional recording studio” Or “It is too expensive to edit.” And the excuses go on and on. But it is time to accept the facts. Video Marketing is...
Read More...It seems that privacy breaches are everywhere and the world is responding. Just as Canada shook up the online marketing world when it implemented The Canadian Anti-Spam Law (CASL) a few years ago, the European Union has now introduced its own set of requirements when dealing with data the General Data Protection Regulation (GDPR). And again, for many, the law...
Read More...Which Are You?
Take the next steps to building your speaking business by choosing which of the speaker types below fits you!