Pibworth Blog
In a previous post series from 2019, and in several presentations across the speaker community, I have been praising the amazing results my clients (and others) have been experiencing when they use quizzes for lead generation. The good news is, quizzes remain one of the top lead-generation tools in 2022 and I expect them to remain strong for 2023 and […]
Read More...What is the BEST lead magnet quiz platform out there – the results may surprise you. Read this blog to help determine your best choice.
Read More...It’s time to cut to the chase. There is no free ride or simple one-time tweak that will make you a millionaire speaker, but there are some tricks you can apply to increase you chances of getting bookings!
Read More...Recently, we published a series of blogs all about generating leads and building your list using lead magnets. For your convenience, the series is summed up in this single post below. A lead magnet, opt-in or irresistible free offer (IFO) What is it? Why do I need it? How do I get one? Your client won’t give you permission to […]
Read More...Entertaining Lead Magnet Ideas Some lead magnets don’t need to be particularly useful or educational– they can simply entertain. Let’s take a look at some entertaining lead magnet examples… Quiz A quiz is quite possibly the most entertaining lead magnet on this list, and that’s why it converts so well! A quiz has the user answer a series of questions […]
Read More...Educational Lead Magnet Ideas Educational lead magnets teach users about a specific topic that is highly relevant to your offerings. These lead magnets help users to understand why they need your product or service, so they’ll be more likely to purchase. The best part about educational lead magnets is that they position you as the expert or authority in your […]
Read More...Opt-in forms or lead magnets are one of the best ways to grow your email list. And before you say, ‘but I’m a speaker – I don’t need a list”, let me tell you that you do. Among the multitude of things that a post COVID world has taught us, it is that marketing (and delivering) your products and services […]
Read More...I almost missed it this year. The 13th anniversary of the conception and opening of Pibworth Professional Solutions. I thought it might be fun to share with you a little bit of the history of those 13 years. How PibworthPS came to be Some of you know this story, but many do not. I had been married to my wonderful […]
Read More...A lead magnet or Irresistible Free Offer (IFO) or “opt-in” is something that you give to your ideal customers/clients in exchange for their contact information. Typically, people are very protective of their contact information so your lead magnet must be strong enough to entice them to hand over that information. There are several things that your opt-in should do if […]
Read More...In today’s reality, in any reality, leaving money on the table is a poor business decision. As business owners, we have to be fiscally responsible in how we use our money (what we spend vs. what we keep, follow up procedures etc.) but we also need to be responsible for how we leverage our time and our skills and knowledge. […]
Read More...Which Are You?
Take the next steps to building your speaking business by choosing which of the speaker types below fits you!