Pibworth Blog
I have written so many posts about creating a Speaker Website that Sells, from your bio to your meeting professionals page, but the truth is your compelling headline may be the most important thing you write for your website. Your headline might be the ONLY thing your prospect reads, so you have got to make it count. But remember, don’t...
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Oh is it SO irritating! You spend time posting your blog and choosing just the right image – you even put in the ‘featured image’ section of your blog and there Facebook goes again, choosing the completely WRONG photo. Sometimes it feels like Facebook in particular just seems to choose ‘random’ photos from your page, or always pics up your...
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If this post was a Facebook status it would say “Relationship with Marketing Funnels – It’s complicated. Oh funnels, those sneaky, slimy ‘salesy‘ things… I’ll be honest, sometimes I dislike the funnel process as much as you do, but is the actual funnel, the sales style, the product? Let’s examine a few and see if we can get to the...
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How’s that for provocative question? Has the meeting planner page on your speaker website become obsolete? For years I (along with other fellow experts in speaker marketing) have preached the need for a meeting planner page. “Have everything in one place,” we said. “Make it easy for decision-makers to hire and work with you.” We aren’t wrong. Those things are...
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Too many times we think we are saving money by sharing ALL we do in one communication piece. You’ve seen it too, and probably been guilty of it a time or two. Instead of focusing on the benefits of what you do and listing a service or a group of related services in a package, you provide a list of...
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Something new this way comes… A new WordPress editor tool called Gutenberg. And if you are like most of the population, ‘new’ can feel either a bit scary or like a new challenge. But the good news is, it isn’t scary, or particularly challenging. I have found it to be very intuitive, with a few ‘quirks’ that are easily overcome....
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Our last post covered the five essential elements of your marketing video. Now, we’re going to focus on how to structure those key elements that will optimize your video and keep your audience watching and coming back for more. Start with the hook. We live in a society where people want instant gratification. Therefore, with your hook, you tell people...
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“Oh, I could never do videos – I hate how I look on camera” “No way man, it looks way too hard. I’m too busy to do that” ‘I don’t have a professional recording studio” Or “It is too expensive to edit.” And the excuses go on and on. But it is time to accept the facts. Video Marketing is...
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Facebook has announced that it will no longer let third-party apps like Hootsuite, CoSchedule, Buffer, Meet Edgar etc. publish scheduled posts to personal profiles. Read the actual Facebook blog post here. That means no more pre-scheduled posts to our personal pages. I’m a little ticked… Honestly, more than a little ticked. In fact, I went live to talk aout it. ...
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It seems that privacy breaches are everywhere and the world is responding. Just as Canada shook up the online marketing world when it implemented The Canadian Anti-Spam Law (CASL) a few years ago, the European Union has now introduced its own set of requirements when dealing with data the General Data Protection Regulation (GDPR). And again, for many, the law...
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Top Tips for creating a speaker website that converts
Is YOUR website doing all it can to grow your speaking business? Are you sure??
Which Are You?
Take the next steps to building your speaking business by choosing which of the speaker types below fits you!
Lauren truly is service oriented. A positive voice of calm, a strategic marketing visionary, a dedicated provider of value, Lauren is committed to her clients' success 100% of the time.
Sarah McVanel, MSc, CSP, PCC, CHRL, CSODP
Keynote Speaker, Coach
client since 2016
The PibworthPS team built my new custom website (which I am happy to say has been instrumental in producing increased bookings). I have received several positive comments on the design, and I was impressed by how responsive they were to my ideas and needs.
Beverly Beuermann-King, CSP
Professional Speaker,
client since 2017
I was looking for a marketing-savvy team to help create a new website around my rebrand. I thoroughly enjoyed the process of working with her designer, Caley. Even though we never met in person, communication was fluid and seemed effortless. Lauren and her team not only made it happen but made it better.
Clare Kumar
Productivity Catalyst, Speaker and Consultant
client since 2017
Lauren Pibworth is a consummate professional who knows the art and craft of website design and marketing. She is an exceptionally good listener and “translator” of my thoughts and ideas, which allows me to then benefit from her expertise and end up with a professional website that looks and sounds like me.
Susan Luke Evans, CSP
Global Speaking Fellow
client since 2017
Lauren and her team jumped in immediately when we had issues with our previous providers. They ‘fixed’ a broken membership site and sales funnel – and built a second membership site which we now sell as an addon in our keynotes.
We have found them to be responsive, and easy to work with.
