It’s a tale as old as time: not because we do more means that our plans will give us the results we want. Sometimes we need to declutter, and focus our strategies on what actually works
Marketing should be fun. Aren’t you tired of yawning and rolling your eyes whenever you see an ad? I get it, let’s make marketing fun again!
Are your marketing initiatives falling apart? Are you “building it” – but no one comes? It could be that your marketing is missing its foundation. It is said that a house built on shifting sand cannot stand, and the same is said of marketing and business in general. I would hope that when you built […]
While basking in the sun this Christmas holiday, I read an amazing book by Bob Gilbreath, called “The Next Evolution of Marketing”. His main focus was how “Interruptive Marketing” was dead and was being replaced with “Marketing with Meaning”. I define Interruptive Marketing as the kind of marketing that forces you to stop doing whatever […]
Recently a door-to-door salesman came to my door. He opened the conversation with “Are you the homeowner?” I really did not want to talk to him, so I admit it – I lied. I said “No, I rent” The conversation ended abruptly with an immediate retreat and an “Ok, thank you”. It got me […]