You scored lowest in Culture. Organizational culture is the collection of values, expectations, attitudes, behaviors and practices that guide and inform the actions of all team members. It dictates how people feel at work.

Companies with a positive culture are known to support diversity, feedback, growth and development policies. They are also much more successful at retaining talent.

More difficult that defining culture however, is creating culture. What values does your company live so consistently that they have shaped the way it is viewed? With the record high labour shortage issues we have experienced, ask yourself how often you check-in with employees, ask for feedback, welcome change, support development, or celebrate wins.

QUICK WINS!

• Find more reasons to acknowledge employees
• Begin meetings with positive announcements or good news
• Celebrate birthdays – always!
• Stay in touch with employees who have left the organization
• Smile more often

You scored lowest in Communication. Effective workplace communication is the ability to exchange information and ideas, allowing any job to be performed more easily. How you say something is often more important than what you actually say.

Companies that foster open communication generally have lower turnover.

What are the 7 main communication skills demonstrated by great communicator?  

1-Clarity,  2-Conciseness,  3-Correctness,  4-Completeness,  5-Coherence,  6-Consideration,  7-Courtesy,  8-Concreteness

Within each, there is an underlying impact that your brand identity has. Depending on your specific company DNA, “Clarity” for example, can sound like: perspective, passion, vocation, determination, and so on. This is why it is critical to be clear on who your corporate Archetype is.

QUICK WINS!

• Develop a company narrative and tone to help guide conversations
• Use storytelling to engage others
• Periodically organize events or Town Hall meetings to keep everyone informed
• Remember that tonality and body language must be congruent with your choice of words
• Communication is hugely apparent in video meetings, emails and texts - treat these platforms with the same respect you would in-person exchanges

You scored lowest in Identity. Corporate identity is how your business presents itself to the outside world, but this is largely shaped by its internal culture and values. The way business happens on a day-to-day may seem like something that only the internal community knows, but this is seldom the case.

Strong value systems are like the bottom of your brand iceberg. Invisible to the world, but foundational in all you do - and how you show up.

There are two main landscapes you should consider for your brand. The internal: created by self image and personality, and the external: seen as the public image or positioning. The two go hand-in-hand and are referenced in our Brand Identity Blueprint™ framework.

QUICK WINS!

• Decide on who the company is, summed up in one word
• Know that your beliefs set the tone, and your behaviors create language
• Identify feedback that consistently comes back from your clients, vendors, colleagues, or competitors
• Understand how you deliver value to your customers
• Ask your anchor customers why they continue working with you

You scored lowest in Experience. Brand experience is the sum of a holistic set of conditions created by a company to influence the feeling a customer has about a particular product or service. Brands known to create experiences often gain popularity because of how they made people feel.

This is important because the more positive the experience you can create, the deeper the connection with your audience. And the higher the emotional response you get, the higher the likelihood they will remember you.

Experiential marketing has been successfully used to get the public engaged or intrigued about a brand’s message. Branded environments, visual identity, sensorial aspects – consider everything we perceive about a brand can create a positive, negative, or neutral perception.

QUICK TIPS!

• Decide on a brand promise, then find creative ways to deliver it to your community
• Decorate your office environment in a way that highlights the brand essence
• Use colors, textures, scents, and music to create a context that delivers unique sensorial experiences
• Ensure all brand touchpoints (physical or virtual) are consistent
• Invest in formal orientation programs and branded welcome packages for new hires